Have I mentioned before that the MyAIMStore websites allow for a great deal of customization? I have? Like, a billion times? Man, I am insufferable. Sorry about that.
Well this time my customization talk is about e-commerce shopping, which I hope will be a new lesson for a lot of you. At the debut of direct ordering last month, the Member websites received some fancy new updates, including a bevy of online shopping boosts. As such, there are now some really neat ways to customize your visitor’s shopping experience. There I go with the “customize” word again. I wish I knew how to quit it!
Fantastic way No. 1: Modify the text that appears on your buttons
The two giant buttons on your site’s home page probably say Shop Products and Join AIM. Works for me! (Of course it does; I wrote it.) But let’s say you were looking for something a little less … generic. MyAIMStore lets you do just that.
You can change things up by focusing on specifics (“Shop Nutrition”) or add some personality with a heartfelt appeal (“I love these products”). Maybe even take things too far like I did in the following screen shot:
To customize these buttons, log in to your MyAIMStore website and click “Customize” in the left-hand vertical menu. Choose “Advanced Settings” and scroll down until you see the fields for “Button #1 Text” and “Button #2 Text.” Go to town.
Fantastic way No. 2: Modify the links for your buttons
In addition to customizing text on buttons, you can also customize where those buttons send your visitors. If you don’t like the current link for the Shop Now or Join AIM buttons, make those buttons point wherever you want (within AIM’s Internet guidelines, of course).
To change the URLs of your buttons, follow the same steps as you did when you customized the button text. Log in, go to “Customize,” choose “Advanced Settings,” and find the “Button #1 URL” and “Button #2” URL fields.
Some notes to keep in mind:
1. Always use full URLs.
What’s a URL? This is a URL: http://myaimstore.com/kevanlee/products. This is not: Kevan Lee product store place.com.
2. If you are linking to a page on the AIM website, be sure to add the following to the end of the URL (where Member ID equals your ID): &AIM_AXOwnerID=[Member ID]. This ensures you get credit for the sales and sign ups.
Need some inspiration? Here is the implementation of both of the above steps on a MyAIMStore test site. Feel free to click the buttons and see how they work.
Power tip: Combine both of the above tips for uber customization. How powerful!
The example above is pretty standard. The Shop Products button links to the product list on AIM’s corporate website, and the Join AIM button does the same. Want to get really creative? Give this one a try:
Change the button text to your favorite product and link directly to that product at the AIM corporate site. (ex., “Shop BarleyLife” links to the BarleyLife page at theaimcompanies.com)
You can set up these buttons however you’d like. You could link straight to the product page on the AIM website or straight to the Member sign up form on the AIM Website or straight to your blog on your MyAIMStore site or straight to your contact page or straight to Cute Overload because who doesn’t love looking at cute things?
(image via Cute Overload)
Fantastic way No. 3: Add personalized text to the Products page
The products page on your MyAIMStore site features all of AIM’s product offering in a fancy schmancy tabbed format. You know what else it can feature? You talking about you.
The page allows the Member to add whatever text you’d like, and it will appear at the bottom underneath the products. This might be an ideal place to throw a snipppet from your testimony or some information on ordering or a note or two about why it’s so great to become a Member.
To add text here, log in to your MyAIMStore website, and go to Pages > Edit. Find the page titled”‘Products,” and click on it. Go ahead and type whatever you want into the big white text box on this page, hit “Update,” and you’re all set.
Fantastic way No. 4: Sell it with a video or ad
The giant picture area on your homepage is more than just a picture. Did you know: You can link the picture to whatever you want? Did you know: You can link to a video so that when a user clicks on the picture a video pops up and plays? Fancy, no?
All of these options are in the Customize panel on your website. The picture itself is found under General Settings. Everything else is tucked away neatly in the Advanced Settings (see the picture below).
Remember that test website I showed you earlier? The one with the new button links? Well, take a closer look at the main image on that page. It has a slick play button overlay and the BarleyLife YouTube video pops up when you click it. Not bad, eh?
If you have been inspired by any of these fun ideas, feel free to give it a try on your own MyAIMStore website. Refer back to this post, read the instructions, and feel free to send us an email (firstname.lastname@example.org) or give us a call (1-800-456-2462) if you run into any problems.
Happy customizing! (There I go again with that word. It’s a disease.)