Archive | June, 2014

The Anatomy of a Blog Post

 

AIM Member Blog Tips

Before blogs were around people just thought about giant fiber supplements

After I did that blogging webinar, I received the feedback from the people who attended. It turns out a lot of you out there in MyAIMStore land haven’t blogged before. That means my presentation about linking through and SEO formatting sort of fell on frustrated and bored ears. Some good news.  In August, Keith Duff and I will be holding a presentation on blogging for beginners. Keith hasn’t blogged ever, and I will help him set up his blog during this presentation. He’ll take blogging baby steps, and I’ll be there to hold his figurative hand.  In the meantime, I figured I’d toss a post on this site about the basic anatomy of a blog post. So if you’re rip-roaring to get  some writing done, then I can hopefully help you with the very basic steps.

The Title:

The title goes in the white bar above the main body of the post. It is best to put a keyword in the title. This helps Google find your blog post. A keyword is a word or phrase someone might type into a search browser. For example: Health Benefits of Beets, Green Barley Grass or All-natural health supplements. A good title would be BarleyLife: The Best Green Barley Juice on the Market.

PHP/Permalink

Underneath the title space is the permalink editor. Usually, the permalink will just be your site’s base name and a date and your post’s title. Sometimes, you might find yourself writing about subject matter that doesn’t have a keyword-laden title. Stories about athletes on the Red Rush Blog will usually contain the name of the athlete and probably the sport they compete in but will have nothing about beet juice. That means, someone who searches for runners and beet juice will not be able to find that post as easy. The simplest solution is to keep the title relevant while changing the permalink name.

For the Martin Benning interview, I changed the php name to something someone might be more likely to search for:

http://theredrushblog.com/2014/06/03/athletes-who-use-red-rush-martin-benning (athletes who use Red Rush)

That makes my blog post easier to find.

The Photo

Alternate IMage Title

When you upload a photo, you will be asked to title it. You should give it a relevant title.  When someone puts their cursor over the picture, they will be able to read the title and that title adds context.

The alternate title allows search engines to index your picture, making it just as important as the picture’s actual title.

BOLD SUBHEADINGS

If you look at the mess of symbols in your tool box at the top of the Edit/New Post page, you’ll see a big B. Pressing that B will turn what you write bold. ( The I stands for italics for those of you looking to write about ship names.) If you separate your paragraphs with bold subheads, it allows you to break up your information into more presentable chunklets. It also allows you to put a few more keywords into your post and search engines can find your blog easier.

Lists are a very popular form of blogging.

My Favorite Juices

1. Beets

Beets are good. I like them. Beets are good.

2. Green Barley

3. Carrots

By making the listed items bold, it allows the reader to get the main points quickly. That way they can get an overview and decide whether or not to read deeper.  You can add more information underneath the subheads to increase the value to your overall blog post, though.

Quotations

You can find a quotation mark in your tool box. The quotation tool is used to denote that the information was supplied by a different website. I like to use the quotation tool for scientific articles because those articles are written with precision and use jargon, making it hard to put into my own words.

Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.

Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.

But, in a larger sense, we can not dedicate — we can not consecrate — we can not hallow — this ground. The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here. It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us — that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion — that we here highly resolve that these dead shall not have died in vain — that this nation, under God, shall have a new birth of freedom — and that government of the people, by the people, for the people, shall not perish from the earth.

Abe Lincoln

Linking Back

Whenever you quote a source, it is always polite and useful to link back to that source.  To link back, select an appropriate place to insert a link. For example: Dr. Mary Lou Robinson says…The words Mary Lou and Robinson are an appropriate place to link back to the source where Mary Lou Robinson wrote or said those words. So highlight Mary Lou Robinson by left clicking and dragging the cursor across the name and then leave those words highlighted.  Scroll up to your tool box and click the thing that looks like a paper clip.  You will see a prompt for a URL code. It will have http://there.

Erase the http:// in the paper-clip symbol’s URL code box and simply paste the source link (  http://en.wikipedia.org/wiki/Mary_Lou_Robinson) in there.  If you don’t remove the original http:// in the paper clip URL prompt you will get a code that looks like http://http://en.wikipedia.org/wiki/Mary_Lou_Robinson and that will not work because of the extra http://

Related Posts

A great way to get more traffic to your older posts is to suggest them at the end of your latest post.

For example:

More Posts About Blogging:

Blogging Tips

Privileges of AIM Membership

This allows you to put more keywords in your text and also buffs the searchability of those older posts. And if people like what they’ve read in the latest post, they will probably want to read more.

Tags

Before you publish your post, you’ll probably see a box marked tags. Tags have two purposes. The first is to help index your blog. For example, if you write a post about how the body turns beets into nitric oxide, then you should probably use the tags beets and nitric oxide. That way, all articles about nitric oxide will be indexed if you click a nitric oxide tag or search for nitric oxide within your blog.

The other kind of tags are long-tail tags. For example, you might use the phrase “how the body converts beets to nitric oxide” as a tag. This will make it more likely for your blog post to be found by a search engine when compared to someone who didn’t use a tag like that.

 

Blogging Tips From the Webinar

Improve Blog Exposure

Title: AIM Blogging Webinar
Alt: Improve Blog Exposure

 

It was good talking to all of you today. It looks like we’re going to schedule a repeat performance in July, so you’ll have a second chance to hear the same material about the Interwebs. Until then, here’s the information I covered in the webinar.

1: Quality Content Main Driver of SEO

Google wants to reward unique, original content by placing it high in the rankings. This is the number one driver of how Google places things.
Media companies have an advantage due to their business models. There are other ways to get your message out there as well as drive your Google Rank.

What is Quality Content?

1. Well-written, deep content
2. Photographs
3. Anything Original or Unique, drawings, comic strips, infographics, videos, Recipes and interviews.
4. Make the information uniquely yours, editorialize. Write what you’re passionate about. Be yourself.

Examples of unique content:

Interview with Martin Benning (an exclusive interview, no other website has this)

How Red Rush Works (with bad illustrations)  The illustrations, for better or for worse, are unique to the Red Rush Blog.

The Hallmarks of Quality Content

-Original
-Written Yourself, Not Plagiarized (You can use AIM Co’s blog posts for your own purposes if you’d like, but Google rewards unique content. )
-Photos you took yourself
-Things you created from scratch.

SEO tips. Keywords:

Whenever you create a page or a blog post make sure to stick a keyword that someone might Google in the base name. That’s the thing that appears in the browser.

Good base name:  http://theredrushblog.com/2014/06/03/athletes-who-use-red-rush-martin-benning/ (This base name is likely to pick up people searching for Martin Benning or athletes who use Red Rush.)

Example of a bad basename. www.myaimstore/barleyboy/things567289 (You would only good things567289 on accident).

Keywords and Key Phrases
Examples of keywords and key phrases.

Nitric Oxide

Sports Beet Drink

Red Rush Performance Shot

1. Put a keyword or phrase in every title.
2. Put a keyword in the first paragraph of your post. First sentence if possible.
3. If you write a long blog post, divide the sections up with subtitles or sub headings, use a keyword in those subheadings
4. Put a list of relevant keywords in the spot designated for keywords: basic keywords for indexing: health, fitness, nutrition, etc.
5. Long-tail keywords-create long-tail keywords for niche relevancy examples: Beet juice for endurance, beet juice for stamina, BarleyLife for a longer life, BarleyLife for healthier skin,
6. When creating a link-through, use a keyword to link to relevant information.

For Example€ BarleyLife is full of Vitamin K. Link through on the word Vitamin K to a relevant article about vitamin K.

Add suggested links at the end of the article. For example:

Suggested Red Rush Reads

Articles about Nitric Oxide

Beets: The Ugly Aphrodisiac

Red Rush Photo Contest

Then link-through to the keyword-heavy title of three articles on the aforementioned subject. (Like I did)

Pictures:

In most modern blogging software, you will have the option to name a picture then to put something in for its ALT name. Add three relevant keywords to both lines in your picture.

Someone asked what the difference is between caption title and alternative text. The answer is that alt text adds more context and allows search engines to find it easier.

Green Barley Juice

Title: Idaho Barley Life
Alt Text: Green Barley Juice

Part 3: Linking Through, Working Together, Promotion. Aka White Hat aka The Path of the Jedi

Linking through to the AIM Companies boosts the AIM Companies Google rankings. Having us link back to your blogs boosts your Google Rankings. The key is to link to relevant information and to someone who may link back to you. If you want to use link-throughs in your posts, I’€™d love it if you linked back to The Red Rush Blog. I’d be happy to link back to your site.

Why social networking is important.

The more links you spread out in the world, the better your Google rankings. That means, the more social networks you deposit your blog posts on, the more it helps you get found. It’€™s even better when other people tweet, Facebook, +1 your stuff. That’s why co-promotion is the best method.

The Benefit of Working for a Network Marketing Company: You can ask other AIM members to help you promote your blog, videos or photographs across their sites, and in return, they’d probably help you promote your stuff. In fact, The AIM Companies Twitter  doesn’t tweet nearly enough, be glad to have more stuff to tweet about. And our Google+ is pretty much a great, empty place to post all sorts of links.
As far as business marketing goes, we have a LinkedIn page that is chronically underused. Would like more excuses to use it.

Co-Promote Site as an option. Not great. Would be better if we worked as a team.

Part 4: Black Hat SEO aka The Dark Side and other fun facts
Spamming- Does work, technically in comments. Stay classy

How to Stay Classy

Check out how I added a comment with a little class on Runner’s World. 

Commenting on other people’s blogs and dropping links is a acceptable but it’s best to drop them as part of a greater conversation, otherwise you border on being a spammer.

Dead websites? How to use them for SEO. You can just drop all sorts of links onto dead blogs for an increase in SEO, but it’s time consuming. You can add links to our own dead AIM Blog. Try and choose relevant articles.

Don’€™t abuse keywords. Don’€™t abuse back links. Don’t be a spammer.

(Check out the long-tail keywords I used in the keyword section.)

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