It was good talking to all of you today. It looks like we’re going to schedule a repeat performance in July, so you’ll have a second chance to hear the same material about the Interwebs. Until then, here’s the information I covered in the webinar.
1: Quality Content – Main Driver of SEO
Google wants to reward unique, original content by placing it high in the rankings. This is the number one driver of how Google places things.
Media companies have an advantage due to their business models. There are other ways to get your message out there as well as drive your Google Rank.
What is Quality Content?
1. Well-written, deep content
3. Anything Original or Unique, drawings, comic strips, infographics, videos, Recipes and interviews.
4. Make the information uniquely yours, editorialize. Write what you’re passionate about. Be yourself.
Examples of unique content:
Interview with Martin Benning (an exclusive interview, no other website has this)
How Red Rush Works (with bad illustrations) The illustrations, for better or for worse, are unique to the Red Rush Blog.
The Hallmarks of Quality Content
-Written Yourself, Not Plagiarized (You can use AIM Co’s blog posts for your own purposes if you’d like, but Google rewards unique content. )
-Photos you took yourself
-Things you created from scratch.
SEO tips. Keywords:
Whenever you create a page or a blog post make sure to stick a keyword that someone might Google in the base name. That’s the thing that appears in the browser.
Good base name: http://theredrushblog.com/2014/06/03/athletes-who-use-red-rush-martin-benning/ (This base name is likely to pick up people searching for Martin Benning or athletes who use Red Rush.)
Example of a bad basename. www.myaimstore/barleyboy/things567289 (You would only good things567289 on accident).
Keywords and Key Phrases
Examples of keywords and key phrases.
Sports Beet Drink
Red Rush Performance Shot
1. Put a keyword or phrase in every title.
2. Put a keyword in the first paragraph of your post. First sentence if possible.
3. If you write a long blog post, divide the sections up with subtitles or sub headings, use a keyword in those subheadings
4. Put a list of relevant keywords in the spot designated for keywords: basic keywords for indexing: health, fitness, nutrition, etc.
5. Long-tail keywords-create long-tail keywords for niche relevancy examples: Beet juice for endurance, beet juice for stamina, BarleyLife for a longer life, BarleyLife for healthier skin,
6. When creating a link-through, use a keyword to link to relevant information.
“For Example” BarleyLife is full of Vitamin K. Link through on the word Vitamin K to a relevant article about vitamin K.
Add suggested links at the end of the article. For example:
Suggested Red Rush Reads
Then link-through to the keyword-heavy title of three articles on the aforementioned subject. (Like I did)
In most modern blogging software, you will have the option to name a picture then to put something in for its ALT name. Add three relevant keywords to both lines in your picture.
Someone asked what the difference is between caption title and alternative text. The answer is that alt text adds more context and allows search engines to find it easier.
Part 3: Linking Through, Working Together, Promotion. Aka White Hat aka The Path of the Jedi
Linking through to the AIM Companies boosts the AIM Companies Google rankings. Having us link back to your blogs boosts your Google Rankings. The key is to link to relevant information and to someone who may link back to you. If you want to use link-throughs in your posts, I’d love it if you linked back to The Red Rush Blog. I’d be happy to link back to your site.
Why social networking is important.
The more links you spread out in the world, the better your Google rankings. That means, the more social networks you deposit your blog posts on, the more it helps you get found. It’s even better when other people tweet, Facebook, +1 your stuff. That’s why co-promotion is the best method.
The Benefit of Working for a Network Marketing Company: You can ask other AIM members to help you promote your blog, videos or photographs across their sites, and in return, they’d probably help you promote your stuff. In fact, The AIM Companies Twitter doesn’t tweet nearly enough, be glad to have more stuff to tweet about. And our Google+ is pretty much a great, empty place to post all sorts of links.
As far as business marketing goes, we have a LinkedIn page that is chronically underused. Would like more excuses to use it.
Co-Promote Site as an option. Not great. Would be better if we worked as a team.
Part 4: Black Hat SEO aka The Dark Side and other fun facts
Spamming- Does work, technically in comments. Stay classy
How to Stay Classy
Commenting on other people’s blogs and dropping links is a acceptable but it’s best to drop them as part of a greater conversation, otherwise you border on being a spammer.
Dead websites? How to use them for SEO. You can just drop all sorts of links onto dead blogs for an increase in SEO, but it’s time consuming. You can add links to our own dead AIM Blog. Try and choose relevant articles.
Don’t abuse keywords. Don’t abuse back links. Don’t be a spammer.
(Check out the long-tail keywords I used in the keyword section.)