Archive | How To RSS feed for this section

Easy Ways to Personalize Your Site

Ready to personalize your site?

At the dashboard select MyAIMStore 2.1.  The General Settings screen appears and should already have your Member ID Number and E-mail address.  Why not add your Name, phone number and location?

Customize1

You can also change the Theme Stylesheet aka Background Color from

From Green€ the default theme

default-css

To Bubbles€ Rainbow

bubbles rainbow

Or Dark Blue

Dark Blue

After selecting the new Theme Stylesheet  savechanges .

Next, do you have an image you’ve been saving for a special occasion? How about using it as your Featured Image? Before uploading make sure the image is 465 x 380 px otherwise WordPress will scrunch or stretch the image to make it fit and you might not like the results.  If the image needs to be resized – from your compute use Paint or online you can use  Pixlr.com a web app.

With the image sized to 465×380 and saved to your computer Select Upload

Customzie-FI

Then Upload Files and Select Files to locate your image

Insert_media2

After uploading the image  savechanges next check your work by selecting Visit Site

visitsite

2010-07-01_093611

 

 

A Guide to Approaching Small Businesses

Red-Rush

Part One: The Preparation Phase

Adequate preparation is the key to success. An Olympic athlete has to practice long hours for several years before reaching the apex of performance in his or her particular sport. Salesmanship is much like a sport, incredibly fun and easy to pick up, but it can take you a lifetime to master. However, The rewards that stem from the practice and long hours can be just as fulfilling.

The AIM Business model provides you with everything you need to create, design and personalize your own business.  It’€™s a unique and creative opportunity to master the art of salesmanship, create your own team in the form of your downline and produce direct results from the fruits of your labor.

But no one masters a skill without help, and this €œThe Approaching Small Businesses Guide€ is designed to help AIM Members take full advantage of the updated Membership Agreement that allows Members to sell products to, through or in small retail outlets like CrossFit gyms, spas, health food stores, yoga studios, salons and doctors€™ offices.

1. Create a List of Retail Stores and Gyms

The first step is an easy one. Simply flip through your phone book or find a map on the Internet and choose prospective businesses that you may want to approach. If you live in a large town, pick a specific neighborhood and scan the retail environment for small, independent businesses that may be receptive to carrying new products. According to the Membership Agreement, you can only approach independent non-chain, non-mass retail businesses, and no big box stores. (It is unlikely that the manager of a big box store makes the decision on which products the store carries anyway).

2. Develop and Tailor a Retail Pitch Plan

This is the most important part. If you are not making sales, your pitch plan is probably part of the problem. The pitch plan is at the very heart of becoming a master salesperson. The better and more flexible your pitch plan, the easier you’€™ll find it to make sales.  There is no shame in getting a rejection.  Every rejection is simply an opportunity to edit, remake and strengthen your pitch plan.

Here are the fundamentals of a good pitch plan.

  1. Develop a pitch that can fit into a single sentence and can be extrapolated upon when required.
  2. Begin a story that makes the prospective client want to hear more.
  3. Know your strengths and your weaknesses. Are you good at explaining scientific studies? Are you knowledgeable about fitness? If so, you might want to lead with that. If you aren’€™t good at explanations, but ooze charisma, stay away from the science and go for a personal approach and personal stories. Knowing who you are and where your strengths lie should be the foundation of your pitch plan.
  4. Get a feel for your audience. Before you pitch your business proposition, you may want to talk with retail business owners to see what kinds of concerns and interests they have. Then target those specific concerns and interests.
  5. Make your pitch variable in order to sell different products to different businesses. What works in a gymnasium is unlikely to work in a spa or chiropractor’€™s office.

3. The Subject of Money

iStock_canadian-money

In all likelihood, the subject of money may be your biggest stumbling block because retailers want to make a certain profit margin on every product that they buy, usually around 50%.  That may be difficult to negotiate because the network-marketing model doesn’€™t gel naturally with the retail model. However, there are a few simple workarounds that can facilitate more successful negotiations.

  1. Always order at a 10% discount.
  2. Sign up for an Automatic Monthly Reorder for up to a 10% discount.
  3. Order every month to keep your points growing in order to reach the next promotion.
  4. Make director level as fast as possible to achieve the 18% commission level.
  5. AIM has a 90-day plan that can help you achieve this goal.
  6. With a combination of volume discounts and the retail differential, it is possible to achieve around a 40% profit margin with which to talk serious business with retail store owners.

4. How to Broach the Subject of a Network-Marketing Business

Unfortunately, the terms network marketing and multi-level marketing have been given bad raps. The AIM Companies has been in business for over thirty years because we work hard to create great products and form honest and lasting relationships with our sales associates.  A large portion of our Membership has been in partnership with us for several decades. But outsiders don’t know that!

At the worst, a store owner will unfairly associate MLMs with pyramid or get-rich-quick schemes. At best, they already participate in a direct-sales organization. You have no way of knowing what they think, but you don’€™t have to lead with the networking-marketing angle. All you have to say is that you represent The AIM Companies or Red Rush.

The Red Rush/AIM Companies Marketing Split

10462663_1511413912439516_4275263893212958312_n

We decided to market Red Rush separately to entice and attract a younger demographic. We did this in hopes that our Membership could benefit from having a subset of products that target a younger audience and that were marketed specifically to them.  This way, when you enter a business, you can decide which angle you’d like to use: The AIM Companies angle or the Red Rush angle.

5. UPC Codes

Another major stumbling block may be the lack of UPC codes on our products. The only two products that currently have UPC codes are Red Rush and ProPeas. Some businesses might be able to sell products without UPC codes or will be able to create SKUs for these products in-store. You’€™ll have to ask.

6. Pitch the Unique Products First

Mag-nificence-spray

AIM’€™s survived for over thirty years because we make high-quality products and take the time to explain the benefits and applications to people who are looking for something different. Retail stores sell through volume to people who feel that quality is less important than price. There are a ton of green juices on the market, none of which match the quality and consistency of BarleyLife. But without a Member to stand near a shelf of retail-priced BarleyLife and explain what makes it great, it’s just going to look expensive next to the cut-rate-milled-grass-clipping brands. That’€™s why we suggest pitching our unique products first.  Once you’ve gotten your foot in the door, you’ll be able to explain the wonders of BarleyLife and Herbal Fiberblend to your retail client. And they can turn around and explain why our core products are so wonderful. Until then, it might be beneficial to pitch products that have no cut-rate counterparts in retail stores. Red Rush, Para 90, Mag-nificence, Peak Endurance and Bear Paw Garlic are ideal candidates to lead the charge.

7. Satisfaction Guarantee

All consumable AIM products have a 100% satisfaction guarantee. If you or your customer is unhappy with a product, you may return it within 30 days of purchase. We stand by that. Tell them.

8. Dress for Success

imgres

This is a fairly obvious tip, but one that should be stated just in case. Dress like a professional. Don’€™t walk into a health food store in a ragged Van Halen T-shirt and jeans. Wear flattering, well-made business clothes.

GETTING YOUR FOOT IN THE DOOR

9. You Are An Associate

Introduce yourself as an associate or sales associate of The AIM Companies or of any particular brand that we make: Red Rush, BarleyLife, etc.

10. Getting Past the Gatekeeper

The great thing about small businesses is that there are fewer gatekeepers standing between you and the owners than, say, a large corporation. But there will always be gatekeepers. These can be the cashiers at a health food store or the trainers at a local gym. You will have to maneuver around these folk in order to speak to the person in charge. Sometimes, it will be easy. (I used to work at a small retail shop and the owner loved it when people came in to peddle things.) Or the owner may strictly forbid soliciting in his shop. Don’€™t worry; there is a workaround for that, too.

11. Reaching out to the Gatekeeper

One of the simplest ways of getting past the gatekeeper is by making the gatekeeper your ally. If you dismiss the gatekeeper as someone who is simply an obstacle, well, that’€™s just not a nice way to treat another human being. Make honest conversation with the gatekeeper. Let them try some free samples. Maybe, you can sign them up as a Member and let them sell to their boss.  Don’€™t dismiss someone just because they aren’€™t the owner of a store. Gatekeepers have feelings, too.

12. Craft a Laser Pitch

We talked about this earlier, but you’€™re going to want to tailor a pitch that’s about four sentences in length to target each specific type of retail business that you’€™ll be visiting, something that will entice your listener, so they’€™ll listen longer.

What if I told you that you could run faster and farther and all you had to do was consume the juice of an ordinary garden vegetable?€

€œI see you guys carry Gatorade. Did you know that there’€™s another sports drink on the market that contains everything that Gatorade has, more electrolytes, can replenish ATP and has significantly less sugar?€

13. Tell a Brief Story

Once you’ve set the hook, and they’€™re interested in your pitch. Tell a brief story about the product. You’ll need to make sure the story is interesting, brief and told well. All stories have a beginning, middle and end. There should be an overall point to the story.

14. Provide Samples

dscf1677-e1400595965220

If you owned a store, what would you want to sell in it?  You probably wouldn’€™t want to sell things you didn’t enjoy. If a store owner likes a product, he or she is more likely to carry it.  Providing the owner with some samples may be the key to getting him or her to sell the product in their own store. Also, he or she will be more likely to recommend it which means more sales.

15. Slow and Steady Wins the Race

We all want to make a sale. It’s the best part of selling stuff. However, being a good salesperson is being able to enjoy the dance between you and a client. Try for a sale too fast, and you’€™ll come off needy or desperate, but you can never be too slow. Remember, like with the gatekeeper, the business owner is a person with feelings and needs. Build a relationship based on trust, not on turning a quick profit.

16. Business Lunch

If the store has a No Soliciting sign posted on its door, it’€™s best to honor the wishes of the proprietor. However, asking local business owners out to a tax-deductible business lunch is completely acceptable. They get free food and you get a thankful audience.

17. Constant Contact

When you build trust and a relationship with someone, it’€™s best to keep that relationship alive, even if the store owner doesn’t want to carry product. Opportunity is about being in the right place at the right time. If you take the time to stop by a store, send an email every now and then or leave other gentle reminders of your existence and the products that you provide, it will benefit you. One day, you may be in a position to fill a retail need. The owner may find a client looking for beet juice, vegan protein or a really good fiber product for cleanses. We have those. Don’€™t be a spammer. Send out a monthly mailer with some news and product information. Make steady use of our Custom Print and Advertising Centers.

Other Options

18. Consignment

Some businesses may allow you to sell your products on consignment. This allows businesses to carry your product, make a small percentage of the profits without taking the risk of buying wholesale. However, if the product sells and the businesses see that they can make money on it, then they will probably want to carry it themselves.

19. Local Trade Shows and Chamber of Commerce

IMG_20140607_133408_935

Although the larger trade shows probably aren’t worth the money, the smaller, local ones are a great way to introduce the products to local business owners. It’€™s also a great place to make connections.

This guide was written with input from Keith Duff

Blogging Tips From the Webinar

Improve Blog Exposure

Title: AIM Blogging Webinar
Alt: Improve Blog Exposure

 

It was good talking to all of you today. It looks like we’re going to schedule a repeat performance in July, so you’ll have a second chance to hear the same material about the Interwebs. Until then, here’s the information I covered in the webinar.

1: Quality Content Main Driver of SEO

Google wants to reward unique, original content by placing it high in the rankings. This is the number one driver of how Google places things.
Media companies have an advantage due to their business models. There are other ways to get your message out there as well as drive your Google Rank.

What is Quality Content?

1. Well-written, deep content
2. Photographs
3. Anything Original or Unique, drawings, comic strips, infographics, videos, Recipes and interviews.
4. Make the information uniquely yours, editorialize. Write what you’re passionate about. Be yourself.

Examples of unique content:

Interview with Martin Benning (an exclusive interview, no other website has this)

How Red Rush Works (with bad illustrations)  The illustrations, for better or for worse, are unique to the Red Rush Blog.

The Hallmarks of Quality Content

-Original
-Written Yourself, Not Plagiarized (You can use AIM Co’s blog posts for your own purposes if you’d like, but Google rewards unique content. )
-Photos you took yourself
-Things you created from scratch.

SEO tips. Keywords:

Whenever you create a page or a blog post make sure to stick a keyword that someone might Google in the base name. That’s the thing that appears in the browser.

Good base name:  http://theredrushblog.com/2014/06/03/athletes-who-use-red-rush-martin-benning/ (This base name is likely to pick up people searching for Martin Benning or athletes who use Red Rush.)

Example of a bad basename. www.myaimstore/barleyboy/things567289 (You would only good things567289 on accident).

Keywords and Key Phrases
Examples of keywords and key phrases.

Nitric Oxide

Sports Beet Drink

Red Rush Performance Shot

1. Put a keyword or phrase in every title.
2. Put a keyword in the first paragraph of your post. First sentence if possible.
3. If you write a long blog post, divide the sections up with subtitles or sub headings, use a keyword in those subheadings
4. Put a list of relevant keywords in the spot designated for keywords: basic keywords for indexing: health, fitness, nutrition, etc.
5. Long-tail keywords-create long-tail keywords for niche relevancy examples: Beet juice for endurance, beet juice for stamina, BarleyLife for a longer life, BarleyLife for healthier skin,
6. When creating a link-through, use a keyword to link to relevant information.

For Example€ BarleyLife is full of Vitamin K. Link through on the word Vitamin K to a relevant article about vitamin K.

Add suggested links at the end of the article. For example:

Suggested Red Rush Reads

Articles about Nitric Oxide

Beets: The Ugly Aphrodisiac

Red Rush Photo Contest

Then link-through to the keyword-heavy title of three articles on the aforementioned subject. (Like I did)

Pictures:

In most modern blogging software, you will have the option to name a picture then to put something in for its ALT name. Add three relevant keywords to both lines in your picture.

Someone asked what the difference is between caption title and alternative text. The answer is that alt text adds more context and allows search engines to find it easier.

Green Barley Juice

Title: Idaho Barley Life
Alt Text: Green Barley Juice

Part 3: Linking Through, Working Together, Promotion. Aka White Hat aka The Path of the Jedi

Linking through to the AIM Companies boosts the AIM Companies Google rankings. Having us link back to your blogs boosts your Google Rankings. The key is to link to relevant information and to someone who may link back to you. If you want to use link-throughs in your posts, I’€™d love it if you linked back to The Red Rush Blog. I’d be happy to link back to your site.

Why social networking is important.

The more links you spread out in the world, the better your Google rankings. That means, the more social networks you deposit your blog posts on, the more it helps you get found. It’€™s even better when other people tweet, Facebook, +1 your stuff. That’s why co-promotion is the best method.

The Benefit of Working for a Network Marketing Company: You can ask other AIM members to help you promote your blog, videos or photographs across their sites, and in return, they’d probably help you promote your stuff. In fact, The AIM Companies Twitter  doesn’t tweet nearly enough, be glad to have more stuff to tweet about. And our Google+ is pretty much a great, empty place to post all sorts of links.
As far as business marketing goes, we have a LinkedIn page that is chronically underused. Would like more excuses to use it.

Co-Promote Site as an option. Not great. Would be better if we worked as a team.

Part 4: Black Hat SEO aka The Dark Side and other fun facts
Spamming- Does work, technically in comments. Stay classy

How to Stay Classy

Check out how I added a comment with a little class on Runner’s World. 

Commenting on other people’s blogs and dropping links is a acceptable but it’s best to drop them as part of a greater conversation, otherwise you border on being a spammer.

Dead websites? How to use them for SEO. You can just drop all sorts of links onto dead blogs for an increase in SEO, but it’s time consuming. You can add links to our own dead AIM Blog. Try and choose relevant articles.

Don’€™t abuse keywords. Don’€™t abuse back links. Don’t be a spammer.

(Check out the long-tail keywords I used in the keyword section.)

Spring Cleaning on our website

Subscribe-to-our-YouTube-Channel-Vegas-Family-TV

It’s time for all of us to check those video links. Please note that some of our AIM videos have been updated to show new labels, news updates, or changes in product information. Please check that all the video links on your MyAIMStore site are still working and then if necessary you can make changes accordingly.

We’€™ve also made updates to the Mag-nificence Snapshot and the J.R. Celski Trials to Triumph€ videos.  You can find all the AIM Companies videos on our YouTube channel

Click here to get a list of all available AIM Videos

How to set up and send out an e-mail newsletter campaign

Reaching out to touch someone, emailwise, has never been easier thanks to free email campaign services like MailChimp and free AIM webinars about how to use free email campaign services like MailChimp. Here is one of those webinars now:

The webinar explains everything. This post will explain some things. Watch the webinar for the full details, and continue reading for a taste of how to put MailChimp to work for you.

Read More…

How to: Add Testimony Blurbs

One of the best ways to share AIM products is with a testimony. And one of the best ways to share a testimony is right on the front of your MyAIMStore website.

MyAIMStore sites now allow for testimony blurbs to show up on the main page of your website through a handy “Testimony” feature on your MyAIMStore dashboard. The blurbs appear under the Testimonies heading under Featured Products on your home page, and they cycle through every few seconds with new blurbs. Boy, blurbs sure is fun to say. Blurbs, blurbs, blurbs.

See an example blurb on this demo site I set up.

How to add testimony blurbs

First things first, log in to your MyAIMStore website by visiting your store, scrolling down to the very bottom, clicking the “log in” link in the lower right hand corner, and entering your username and password.

Next up, click on “Testimonies” in the left-hand vertical menu. The “Testimonies” link is right above “Customize” and right below “Comments.”

Read More…

How to: Create a business card

Whether you want to hand them out, give them away, or drop them in fishbowls to win free lunches, business cards are a business staple. You should get some. Let me show you how.

Using VistaPrint.com for your business printing needs

VistaPrint is a godsend for small business owners because it is fast, cheap, and easy. They can make just about anything – from flyers to postcards to car decals and everything in between. Plus, the more you use them, the more deals they send your way. Try stopping them from emailing you once a week. You can’t! They love you!

Head to VistaPrint.com to check them out. I’ll be using their site for this business card demonstration.

Create a business card – FREE version

Can you guess what Step One is? Ding-ding-ding! VisatPrint.com. That’s correct.

Once you’re on the VistaPrint website, look for a section that says “Business Cards” or “Products.” Go ahead and click on the “Free Business Cards” link because, hey, they’re free.

The next screen contains your business card editor. Step One is for your personal information. Be sure to include the contact information for your AIM business and don’t forget your MyAIMStore address (for instance, http://myaimstore.com/kevanlee).

Read More…

Search Engine Optimization, cat pictures, and your MyAIMStore website

What does Search Engine Optimization (SEO) have to do with cat pictures? Nothing really. I just didn’t think you would read a post titled “Search Engine Optimization” unless I embellished the content a little. And yes, there will be cat pictures. I am a man of my word.

But first, let me explain the basic concept of SEO. You have a website. You want people to find your website. SEO makes your website findable, readable, enjoyable, and – if you’re into that sort of thing – profitable. It’s as simple as that, but actually quite a bit more complicated the more you find out. I’ll keep things appreciably breezy in my explanations in this article.

OK, now the cat pictures. And then more SEO!
Read More…

How to: Add Your Testimony

If you’re anything like me, you love talking about you. And who can blame you? You’re fascinating!

MyAIMStore websites recognize your attractiveness, which is why we encourage you to add your personal testimony to your site. If you have a great story to share about how the AIM products have shaped your life or how the business opportunity has improved your lifestyle, you should share it. What greater tool can there be for drumming up business for your AIM biz? That was a trick question. There are no greater tools!

Here are the step-by-step instructions on putting biographic pen to electronic paper.

Read More…

How to: Use a Page Template

Page templates are your new best friends. It’s true. I read about it on their Facebook.

Page templates are the easiest way to add cool content to your MyAIMStore website. You don’t have to write anything. AIM writes it for you. Where was this feature in honors English, am I right?

Instructions for Busy People

Here is a quick-and-dirty explanation of how Page Templates work and how they can work on your site.

Read More…

css.php