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Your Personal Testimony is Personal

Mag tests

Notice the disclaimer.

Recently, somebody asked if they would get a company in trouble for telling people that a certain product helped them. The answer is no.

Personal testimonies are awesome and any company likes to hear rave reviews about their products. However, personal testimonies aren’t facts because they can’t be substantiated by science.  If person x says “product y helped with condition z.” That’s simply what that person believes.  It may be true. It may be false. It wasn’t studied in a controlled setting under laboratory conditions and we can’t know for sure. It’s simply personal opinion/belief. You can express your personal opinion about a product. That’s fine.

Let’s say, for example, you believe you achieved a health result by consuming a product. It is only natural to share your experiences with your fellow humans, but if you were to go around saying that a product cured a serious medical condition, the company that makes that product would likely disavow that claim because the claim could be unsubstantiated, misleading or false. This is especially true for products that aren’t considered medicine.

The FTC:

 Marketers of dietary supplements should be familiar with the requirements under both DSHEA and the FTC Act that labeling and advertising claims be truthful, not misleading and substantiated.

Follow us on Twitter!

This week, I’m proud to announce that the AIM Companies Twitter account has over 3,000 followers, and the brand-new Red Rush Twitter account has over 500. Everyday, I’m doing my best to acquire more followers in order to get the message out about the AIM products.

However, I’m a fairly busy guy. I don’t have time to come up with as many brilliant Twitter witticisms, neat photos or health-related factoids as I would like. That’s where you guys come in.

I enjoy nothing more than retweeting the cool stuff that AIM Members post on Twitter. My ultimate goal is to drive Twitters to your MyAIMStores and turn those followers into customers.

If you have a Twitter account, then send a direct message to either or both of the Twitter accounts (they can be found in the links above) and I will put you on one of my lists that allow

me to specifically follow people who are Members, people who have been Members or others associated with AIM in some way. (I’m slowly working out who is active on Twitter and who is active in AIM and/or both or neither. So these lists might have some dead accounts or inactive AIM Members, but it’s a work in progress. You guys are more than willing to offer advice, counsel or wisdom in those regards.)

These are the lists I use.  I’m trying to get all active Members in AIM Business and all AIM-related folks like Celski and Boise CrossFit in peeps to follow.  If I didn’t know, I just tossed them into whatever list and will figure out later.

https://twitter.com/theaimcompanies/lists/people-to-follow

https://twitter.com/theaimcompanies/lists/aim-business

All right, see you in Tweetsburg.

How to Generate Leads Using AIM Blog Posts and Twitter

 

Barley Life

The AIM Companies is a direct-sales, network-marketing company. That means, folks aren’t able to walk into a Safe Way and take home a package of Red Rush or a twelve-pack of BarleyLife. They have to buy these products from independent distributors located around the globe.

Back here at home base, I operate two major arms of our social media platform: the blogs and the Twitter accounts as well as the two minor arms of the LinkedIn and the Google+.

I frequently get asked two questions on the blog and on Twitter. Where can I buy Red Rush? and are AIM products available in my area? I usually send them to the website where they can order as a guest or whatever, but I’d really rather send them to someone local. People want to buy somewhere near their house. So here’s what I propose to do.

There is a post on TheRedRushBlog called “Where Does Red Rush Take You?” It is currently the number one result on Google when you type in Where can I buy Red Rush?  It is possible that this here post may overtake that one due to the key-wording. So what I would like you to do, if you’re interested in generating some leads is to go to that post on RRB and leaving the address of your MyAIMstore in the comments next to a sentence that says something like “You can buy Red Rush and/or AIM Products from me” and then maybe write the country and city where you live. Also, you should leave that same message in the comment section of this blog post.

If you do that, then I’ll take the address of your MyAIMStore and tweet it with the message. Buy Red Rush or Buy AIM Products in this area. That’s it. All you have to do is put the address of your MyAIMStore in the comments here or at the Red Rush blog.

The Anatomy of a Blog Post

 

AIM Member Blog Tips

Before blogs were around people just thought about giant fiber supplements

After I did that blogging webinar, I received the feedback from the people who attended. It turns out a lot of you out there in MyAIMStore land haven’t blogged before. That means my presentation about linking through and SEO formatting sort of fell on frustrated and bored ears. Some good news.  In August, Keith Duff and I will be holding a presentation on blogging for beginners. Keith hasn’t blogged ever, and I will help him set up his blog during this presentation. He’ll take blogging baby steps, and I’ll be there to hold his figurative hand.  In the meantime, I figured I’d toss a post on this site about the basic anatomy of a blog post. So if you’re rip-roaring to get  some writing done, then I can hopefully help you with the very basic steps.

The Title:

The title goes in the white bar above the main body of the post. It is best to put a keyword in the title. This helps Google find your blog post. A keyword is a word or phrase someone might type into a search browser. For example: Health Benefits of Beets, Green Barley Grass or All-natural health supplements. A good title would be BarleyLife: The Best Green Barley Juice on the Market.

PHP/Permalink

Underneath the title space is the permalink editor. Usually, the permalink will just be your site’s base name and a date and your post’s title. Sometimes, you might find yourself writing about subject matter that doesn’t have a keyword-laden title. Stories about athletes on the Red Rush Blog will usually contain the name of the athlete and probably the sport they compete in but will have nothing about beet juice. That means, someone who searches for runners and beet juice will not be able to find that post as easy. The simplest solution is to keep the title relevant while changing the permalink name.

For the Martin Benning interview, I changed the php name to something someone might be more likely to search for:

http://theredrushblog.com/2014/06/03/athletes-who-use-red-rush-martin-benning (athletes who use Red Rush)

That makes my blog post easier to find.

The Photo

Alternate IMage Title

When you upload a photo, you will be asked to title it. You should give it a relevant title.  When someone puts their cursor over the picture, they will be able to read the title and that title adds context.

The alternate title allows search engines to index your picture, making it just as important as the picture’s actual title.

BOLD SUBHEADINGS

If you look at the mess of symbols in your tool box at the top of the Edit/New Post page, you’ll see a big B. Pressing that B will turn what you write bold. ( The I stands for italics for those of you looking to write about ship names.) If you separate your paragraphs with bold subheads, it allows you to break up your information into more presentable chunklets. It also allows you to put a few more keywords into your post and search engines can find your blog easier.

Lists are a very popular form of blogging.

My Favorite Juices

1. Beets

Beets are good. I like them. Beets are good.

2. Green Barley

3. Carrots

By making the listed items bold, it allows the reader to get the main points quickly. That way they can get an overview and decide whether or not to read deeper.  You can add more information underneath the subheads to increase the value to your overall blog post, though.

Quotations

You can find a quotation mark in your tool box. The quotation tool is used to denote that the information was supplied by a different website. I like to use the quotation tool for scientific articles because those articles are written with precision and use jargon, making it hard to put into my own words.

Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.

Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.

But, in a larger sense, we can not dedicate — we can not consecrate — we can not hallow — this ground. The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here. It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us — that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion — that we here highly resolve that these dead shall not have died in vain — that this nation, under God, shall have a new birth of freedom — and that government of the people, by the people, for the people, shall not perish from the earth.

Abe Lincoln

Linking Back

Whenever you quote a source, it is always polite and useful to link back to that source.  To link back, select an appropriate place to insert a link. For example: Dr. Mary Lou Robinson says…The words Mary Lou and Robinson are an appropriate place to link back to the source where Mary Lou Robinson wrote or said those words. So highlight Mary Lou Robinson by left clicking and dragging the cursor across the name and then leave those words highlighted.  Scroll up to your tool box and click the thing that looks like a paper clip.  You will see a prompt for a URL code. It will have http://there.

Erase the http:// in the paper-clip symbol’s URL code box and simply paste the source link (  http://en.wikipedia.org/wiki/Mary_Lou_Robinson) in there.  If you don’t remove the original http:// in the paper clip URL prompt you will get a code that looks like http://http://en.wikipedia.org/wiki/Mary_Lou_Robinson and that will not work because of the extra http://

Related Posts

A great way to get more traffic to your older posts is to suggest them at the end of your latest post.

For example:

More Posts About Blogging:

Blogging Tips

Privileges of AIM Membership

This allows you to put more keywords in your text and also buffs the searchability of those older posts. And if people like what they’ve read in the latest post, they will probably want to read more.

Tags

Before you publish your post, you’ll probably see a box marked tags. Tags have two purposes. The first is to help index your blog. For example, if you write a post about how the body turns beets into nitric oxide, then you should probably use the tags beets and nitric oxide. That way, all articles about nitric oxide will be indexed if you click a nitric oxide tag or search for nitric oxide within your blog.

The other kind of tags are long-tail tags. For example, you might use the phrase “how the body converts beets to nitric oxide” as a tag. This will make it more likely for your blog post to be found by a search engine when compared to someone who didn’t use a tag like that.

 

AIM Membership Has Its Priveleges

Blogging Tips AIMSTore

A lot of you, and by that I mean almost some people, have asked me through various channels how to promote their blogs so that your brilliant treatises, theses and posts aren’t lost forever in the murky recesses of the sprawling interwebs. I hear you. It’s a tough, tough world out there. Every company has a blog and every blogger has at least two blogs and even some blogs have blogs. Now that this blog has been resurrected, the AIM Companies has three blogs and all of them are written by the same guy, so if you don’t like how I write, you’ve got 3x the suffering. Self-deprecation/realization aside, no one is going to get very far on their own, especially working with a shoestring budget. That’s why we need to help each other out.

What I would like to do is create an index of all the active AIM Member blogs/sites out there for my own personal use back here at home base. I’ve managed to track down a few of the larger and more active AIM sites and blogs, but I fear I’ve only scratched the surface. There is an SEO technique called linking back or linking through or whatever, and it’s probably one of the stronger SEO techniques in terms of getting found on the Internet. For example, if I wrote something about Red Rush on this site, one of the things I might do is add a link back the to the Red Rush Blog. This increases the likelihood that the Red Rush Blog will be found when Googled. I want to start linking back to your sites. So post your AIM website in the comments, and I’ll add it to my list. AIM or AIM-related sites only. I don’t want to see your Kevin Sorbo Fanpage. I mean I do, but not professionally.

Since we are a network marketing company, we have a lot of sites out there. That means there are more opportunities to spread the the links around and increase our collective Google ranks. The AIM 2014 Convention in Savannah, Georgia recently ended, and I’m certain that you know at least one or two AIM members who have blogs or websites. You should team up with somebody else and help promote each other’s blogs on your social media pages and websites. At the very least, do some linking through for each other. Also, comment on each other’s blogs. Make it look like that blog is a fun place to hang out and chat. Other people will show up and you can tell them about BarleyLife. If you can’t find an AIM Member to team up with, then, by golly, I’ll help you find one. Just post it in the comments and we’ll get it all sussed out.

Secondly, if you post something that you find really excellent, send it to me via the MyAIMStore Blog comments. You’ll get a little SEO just from doing that, and I’m good for a blog comment here and there, and I might be able to Tweet it or promote it elsewhere. (There are some legal restrictions to what I can and can’t promote from the head office, so no promises or guarantees.)

As a network-marketing company, we should be building our social network to promote our products and raise public awareness of how good they are. This blog can easily function as centralized hub for creating a stronger online presence for the whole company and every AIM Member and their online presences. I hope to hear from you, and I hope to see you at the top of the search results.

AIM’s Newest product Red Rush is now available

Red Rush is a non-traditional performance drink that boosts stamina and energy naturally over time.

Promote Red Rush on your MyAIMStore site using banners and images available in the Resource section and the Advertising Center at The AIM Companies website

 

Red-Rush-1shot-5beets

Spring Cleaning on our website

Subscribe-to-our-YouTube-Channel-Vegas-Family-TV

It’s time for all of us to check those video links. Please note that some of our AIM videos have been updated to show new labels, news updates, or changes in product information. Please check that all the video links on your MyAIMStore site are still working and then if necessary you can make changes accordingly.

We’€™ve also made updates to the Mag-nificence Snapshot and the J.R. Celski Trials to Triumph€ videos.  You can find all the AIM Companies videos on our YouTube channel

Click here to get a list of all available AIM Videos

Video: Google Analytics webinar replay

Last week, I taught a webinar about Google Analytics free website tracking software and how it could help your MyAIMStore website. Those who participated had a great time. We laughed. We cried. We text-chatted.

If you missed the webinar, take heart. All AIM webinars are available to view after the fact, at any time, any which way you want. Click the image above or the link below to view a full replay of my Google Analytics webinar, and feel free to share your thoughts, questions, and comments on this post.

Watch the Google Analytics webinar >

How to: Add Testimony Blurbs

One of the best ways to share AIM products is with a testimony. And one of the best ways to share a testimony is right on the front of your MyAIMStore website.

MyAIMStore sites now allow for testimony blurbs to show up on the main page of your website through a handy “Testimony” feature on your MyAIMStore dashboard. The blurbs appear under the Testimonies heading under Featured Products on your home page, and they cycle through every few seconds with new blurbs. Boy, blurbs sure is fun to say. Blurbs, blurbs, blurbs.

See an example blurb on this demo site I set up.

How to add testimony blurbs

First things first, log in to your MyAIMStore website by visiting your store, scrolling down to the very bottom, clicking the “log in” link in the lower right hand corner, and entering your username and password.

Next up, click on “Testimonies” in the left-hand vertical menu. The “Testimonies” link is right above “Customize” and right below “Comments.”

Read More…

Four fantastic ways to customize your MyAIMStore shopping experience

Have I mentioned before that the MyAIMStore websites allow for a great deal of customization? I have? Like, a billion times? Man, I am insufferable. Sorry about that.

Well this time my customization talk is about e-commerce shopping, which I hope will be a new lesson for a lot of you. At the debut of direct ordering last month, the Member websites received some fancy new updates, including a bevy of online shopping boosts. As such, there are now some really neat ways to customize your visitor’s shopping experience. There I go with the “customize” word again. I wish I knew how to quit it!

Fantastic way No. 1: Modify the text that appears on your buttons

The two giant buttons on your site’s home page probably say Shop Products and Join AIM. Works for me! (Of course it does; I wrote it.) But let’s say you were looking for something a little less … generic. MyAIMStore lets you do just that.

You can change things up by focusing on specifics (“Shop Nutrition”) or add some personality with a heartfelt appeal (“I love these products”). Maybe even take things too far like I did in the following screen shot:

To customize these buttons, log in to your MyAIMStore website and click “Customize” in the left-hand vertical menu. Choose “Advanced Settings” and scroll down until you see the fields for “Button #1 Text” and “Button #2 Text.” Go to town.

Fantastic way No. 2: Modify the links for your buttons

In addition to customizing text on buttons, you can also customize where those buttons send your visitors. If you don’t like the current link for the Shop Now or Join AIM buttons, make those buttons point wherever you want (within AIM’s Internet guidelines, of course).

To change the URLs of your buttons, follow the same steps as you did when you customized the button text. Log in, go to “Customize,” choose “Advanced Settings,” and find the “Button #1 URL” and “Button #2” URL fields.

Some notes to keep in mind:

1. Always use full URLs.

What’s a URL? This is a URL: http://myaimstore.com/kevanlee/products. This is not: Kevan Lee product store place.com.

2. If you are linking to a page on the AIM website, be sure to add the following to the end of the URL (where Member ID equals your ID): &AIM_AXOwnerID=[Member ID]. This ensures you get credit for the sales and sign ups.

Need some inspiration? Here is the implementation of both of the above steps on a MyAIMStore test site. Feel free to click the buttons and see how they work.

View MyAIMStore test site >

Power tip: Combine both of the above tips for uber customization. How powerful!

The example above is pretty standard. The Shop Products button links to the product list on AIM’s corporate website, and the Join AIM button does the same. Want to get really creative? Give this one a try:

Change the button text to your favorite product and link directly to that product at the AIM corporate site. (ex., “Shop BarleyLife” links to the BarleyLife page at theaimcompanies.com)

You can set up these buttons however you’d like. You could link straight to the product page on the AIM website or straight to the Member sign up form on the AIM Website or straight to your blog on your MyAIMStore site or straight to your contact page or straight to Cute Overload because who doesn’t love looking at cute things?

(image via Cute Overload)

Fantastic way No. 3: Add personalized text to the Products page

The products page on your MyAIMStore site features all of AIM’s product offering in a fancy schmancy tabbed format. You know what else it can feature? You talking about you.

The page allows the Member to add whatever text you’d like, and it will appear at the bottom underneath the products. This might be an ideal place to throw a snipppet from your testimony or some information on ordering or a note or two about why it’s so great to become a Member.

To add text here, log in to your MyAIMStore website, and go to Pages > Edit. Find the page titled”‘Products,” and click on it. Go ahead and type whatever you want into the big white text box on this page, hit “Update,” and you’re all set.

 

Fantastic way No. 4: Sell it with a video or ad

The giant picture area on your homepage is more than just a picture. Did you know: You can link the picture to whatever you want? Did you know: You can link to a video so that when a user clicks on the picture a video pops up and plays? Fancy, no?

All of these options are in the Customize panel on your website. The picture itself is found under General Settings. Everything else is tucked away neatly in the Advanced Settings (see the picture below).

Remember that test website I showed you earlier? The one with the new button links? Well, take a closer look at the main image on that page. It has a slick play button overlay and the BarleyLife YouTube video pops up when you click it. Not bad, eh?

If you have been inspired by any of these fun ideas, feel free to give it a try on your own MyAIMStore website. Refer back to this post, read the instructions, and feel free to send us an email (myaimstore@aimintl.com) or give us a call (1-800-456-2462) if you run into any problems.

Happy customizing! (There I go again with that word. It’s a disease.)

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