Tag Archives: Networking

Follow us on Twitter!

This week, I’m proud to announce that the AIM Companies Twitter account has over 3,000 followers, and the brand-new Red Rush Twitter account has over 500. Everyday, I’m doing my best to acquire more followers in order to get the message out about the AIM products.

However, I’m a fairly busy guy. I don’t have time to come up with as many brilliant Twitter witticisms, neat photos or health-related factoids as I would like. That’s where you guys come in.

I enjoy nothing more than retweeting the cool stuff that AIM Members post on Twitter. My ultimate goal is to drive Twitters to your MyAIMStores and turn those followers into customers.

If you have a Twitter account, then send a direct message to either or both of the Twitter accounts (they can be found in the links above) and I will put you on one of my lists that allow

me to specifically follow people who are Members, people who have been Members or others associated with AIM in some way. (I’m slowly working out who is active on Twitter and who is active in AIM and/or both or neither. So these lists might have some dead accounts or inactive AIM Members, but it’s a work in progress. You guys are more than willing to offer advice, counsel or wisdom in those regards.)

These are the lists I use.  I’m trying to get all active Members in AIM Business and all AIM-related folks like Celski and Boise CrossFit in peeps to follow.  If I didn’t know, I just tossed them into whatever list and will figure out later.

https://twitter.com/theaimcompanies/lists/people-to-follow

https://twitter.com/theaimcompanies/lists/aim-business

All right, see you in Tweetsburg.

Blogging Tips From the Webinar

Improve Blog Exposure

Title: AIM Blogging Webinar
Alt: Improve Blog Exposure

 

It was good talking to all of you today. It looks like we’re going to schedule a repeat performance in July, so you’ll have a second chance to hear the same material about the Interwebs. Until then, here’s the information I covered in the webinar.

1: Quality Content Main Driver of SEO

Google wants to reward unique, original content by placing it high in the rankings. This is the number one driver of how Google places things.
Media companies have an advantage due to their business models. There are other ways to get your message out there as well as drive your Google Rank.

What is Quality Content?

1. Well-written, deep content
2. Photographs
3. Anything Original or Unique, drawings, comic strips, infographics, videos, Recipes and interviews.
4. Make the information uniquely yours, editorialize. Write what you’re passionate about. Be yourself.

Examples of unique content:

Interview with Martin Benning (an exclusive interview, no other website has this)

How Red Rush Works (with bad illustrations)  The illustrations, for better or for worse, are unique to the Red Rush Blog.

The Hallmarks of Quality Content

-Original
-Written Yourself, Not Plagiarized (You can use AIM Co’s blog posts for your own purposes if you’d like, but Google rewards unique content. )
-Photos you took yourself
-Things you created from scratch.

SEO tips. Keywords:

Whenever you create a page or a blog post make sure to stick a keyword that someone might Google in the base name. That’s the thing that appears in the browser.

Good base name:  http://theredrushblog.com/2014/06/03/athletes-who-use-red-rush-martin-benning/ (This base name is likely to pick up people searching for Martin Benning or athletes who use Red Rush.)

Example of a bad basename. www.myaimstore/barleyboy/things567289 (You would only good things567289 on accident).

Keywords and Key Phrases
Examples of keywords and key phrases.

Nitric Oxide

Sports Beet Drink

Red Rush Performance Shot

1. Put a keyword or phrase in every title.
2. Put a keyword in the first paragraph of your post. First sentence if possible.
3. If you write a long blog post, divide the sections up with subtitles or sub headings, use a keyword in those subheadings
4. Put a list of relevant keywords in the spot designated for keywords: basic keywords for indexing: health, fitness, nutrition, etc.
5. Long-tail keywords-create long-tail keywords for niche relevancy examples: Beet juice for endurance, beet juice for stamina, BarleyLife for a longer life, BarleyLife for healthier skin,
6. When creating a link-through, use a keyword to link to relevant information.

For Example€ BarleyLife is full of Vitamin K. Link through on the word Vitamin K to a relevant article about vitamin K.

Add suggested links at the end of the article. For example:

Suggested Red Rush Reads

Articles about Nitric Oxide

Beets: The Ugly Aphrodisiac

Red Rush Photo Contest

Then link-through to the keyword-heavy title of three articles on the aforementioned subject. (Like I did)

Pictures:

In most modern blogging software, you will have the option to name a picture then to put something in for its ALT name. Add three relevant keywords to both lines in your picture.

Someone asked what the difference is between caption title and alternative text. The answer is that alt text adds more context and allows search engines to find it easier.

Green Barley Juice

Title: Idaho Barley Life
Alt Text: Green Barley Juice

Part 3: Linking Through, Working Together, Promotion. Aka White Hat aka The Path of the Jedi

Linking through to the AIM Companies boosts the AIM Companies Google rankings. Having us link back to your blogs boosts your Google Rankings. The key is to link to relevant information and to someone who may link back to you. If you want to use link-throughs in your posts, I’€™d love it if you linked back to The Red Rush Blog. I’d be happy to link back to your site.

Why social networking is important.

The more links you spread out in the world, the better your Google rankings. That means, the more social networks you deposit your blog posts on, the more it helps you get found. It’€™s even better when other people tweet, Facebook, +1 your stuff. That’s why co-promotion is the best method.

The Benefit of Working for a Network Marketing Company: You can ask other AIM members to help you promote your blog, videos or photographs across their sites, and in return, they’d probably help you promote your stuff. In fact, The AIM Companies Twitter  doesn’t tweet nearly enough, be glad to have more stuff to tweet about. And our Google+ is pretty much a great, empty place to post all sorts of links.
As far as business marketing goes, we have a LinkedIn page that is chronically underused. Would like more excuses to use it.

Co-Promote Site as an option. Not great. Would be better if we worked as a team.

Part 4: Black Hat SEO aka The Dark Side and other fun facts
Spamming- Does work, technically in comments. Stay classy

How to Stay Classy

Check out how I added a comment with a little class on Runner’s World. 

Commenting on other people’s blogs and dropping links is a acceptable but it’s best to drop them as part of a greater conversation, otherwise you border on being a spammer.

Dead websites? How to use them for SEO. You can just drop all sorts of links onto dead blogs for an increase in SEO, but it’s time consuming. You can add links to our own dead AIM Blog. Try and choose relevant articles.

Don’€™t abuse keywords. Don’€™t abuse back links. Don’t be a spammer.

(Check out the long-tail keywords I used in the keyword section.)

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