In today’s global marketplace, the ability to communicate with a diverse audience in their native language is a significant advantage. For AIM members, expanding your reach beyond English-speaking customers can dramatically increase your site’s accessibility, user engagement, and sales. Fortunately, The AIM Companies™ offers a powerful tool to help you achieve this: the WordPress Multilingual Plugin (WPML). This plugin allows you to translate your MyAIMStore site into any language, catering to a broader audience. Here’s a comprehensive guide on how to use WPML to expand your MyAIMStore reach.

Why Translate Your MyAIMStore Site?

Translating your website can open up new markets and connect you with customers who might have been unreachable. By offering your content in multiple languages, you not only enhance user experience but also improve your site’s search engine optimization (SEO) in different languages. This can lead to higher traffic and better conversion rates, as potential customers are more likely to purchase from a site that speaks their language.

Activating the WPML Plugin

The first step in using WPML to translate your MyAIMStore site is to activate the widget. The AIM Companies™ has made this process straightforward for store owners. Simply contact [email protected] to activate the plugin on your MyAIMStore site. Once activated, you will have the tools needed to start translating your content.

Translating Existing Content

With WPML, translating your existing content, such as product descriptions, blog posts, and informational pages, is intuitive. This plugin works seamlessly with WordPress to allow you to add translations for each piece of content directly within the WordPress dashboard. This means you don’t need to create separate pages or posts for each language; WPML handles all the translations in the background, linking them to the original content.

Creating New Multilingual Content

Expanding your MyAIMStore site isn’t just about translating existing content; it’s also about creating new content tailored to the language and culture of your target audience. When you write new blog posts or create new pages, WPML makes it easy to develop these in multiple languages from the start. This approach helps in addressing specific interests or questions that might be particularly relevant to customers in a specific region.

Enhancing Multilingual SEO

One of the significant advantages of WPML is its ability to enhance your multilingual SEO. By translating your site, you can target keyword searches in various languages, significantly increasing your visibility in international search engines. WPML helps manage SEO meta-information for translations and ensures that search engines recognize the multilingual nature of your site, which can improve overall search rankings.

Using WPML’s Full Potential

To truly benefit from WPML, it’s important to understand all its features. Complete instructions and guidelines are available to all MyAIMStore owners, providing detailed steps on how to maximize the use of this plugin. These resources are invaluable in helping you manage your translations, ensuring your site functions optimally in multiple languages.


Using the WPML plugin to translate your MyAIMStore site is an excellent strategy for expanding your business’s reach and connecting with a global audience. By making your website accessible in multiple languages, you not only enhance the user experience but also open up new channels for growth and customer engagement. Remember, the world is full of potential customers who might be looking for exactly what you offer – if they can understand your offer in their language. With WPML, you’re well on your way to making your MyAIMStore a global success.

Want more helpful content? Be sure to check out our other helpful blog posts. We have a wealth of information to help you reach your business goals.