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<\/p>\nTestimonials are one of the most powerful elements of an online marketing campaign. Not only are they left by satisfied customers, but they are also free advertisements from people who have done business with your company. When it comes down to it, a testimonial works on your behalf without any pushy sales pitch.<\/p>\n
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Let\u2019s take a look at a few of the following elements that make up a successful testimonial.<\/p>\n
A successful testimonial fills the void of skepticism and gives you credibility through a person\u2019s experience with your company. It also provides potential customers with important answers to questions they might have about your products or services.<\/p>\n
People tend to make decisions based on their emotions. A successful testimonial establishes an emotional connection through praise and summarization of a person\u2019s experience with your company.<\/p>\n
A great testimonial is nothing like a college essay. They tell us a compelling story of a person who faced a problem that your company helped to resolve with a product or service.<\/p>\n
A successful testimonial will showcase your company\u2019s personality through the eyes of a person who\u2019s done business with you. This, in turn, will boost the reputation of your business.<\/p>\n
Adding testimonials to your website is a great way to provide potential customers with important insight into your company. Even more, when certain keywords like \u201ctrustworthy\u201d and \u201ccredibility\u201d are used, they boost your SEO as Google picks up on them. This, in turn, can increase your conversions significantly.<\/p>\n
Many people struggle with the process of adding testimonials to their website. Below are some tips for choosing successfully written testimonials.<\/p>\n
Credibility is key when it comes to marketing. The same holds true when it comes to a testimonial. The author of a testimonial should be credible. This will ensure your intended audience will trust what they have to say in association with your company. The more well-known a person is, the better. Having another business owner or high-ranking official named on your testimonial page can significantly boost conversions because people view them as a trustworthy source.<\/p>\n
Every testimonial that you include on your website should be original and authentic. It should also correlate with the content of the page you are putting it on. However, you don\u2019t want to copy what they are saying in the title or main copy of your page. Instead, take what they say and build on the benefits they mention about your company. For example, if you state on your landing page that you help clients with their website long after you build it, add a client\u2019s testimonial explaining just how you did that.<\/p>\n
Never attempt to edit a client testimonial that you receive. It\u2019s just as important never to write one for them and have them sign off on it.\u00a0 People are smarter than you think, and doing so can seriously damage your reputation. Potential customers want to read a client\u2019s testimonial in their own words instead of in an overly-edited or pre-scripted language. While it\u2019s okay to edit minor typos or misspellings, you should always keep the overall testimonial intact.<\/p>\n
There is nothing more that people hate than reading through a book of text before getting to the point of the subject. Why? People have short attention ps. That\u2019s why we live in a world of instant gratification with social media, texts, videos, etc. Instead of adding a lengthy testimonial with no story to your website, stick with focused testimonials that support the value of what you say on your page.<\/p>\n
Adding plenty of details might seem contradictory to staying focused, but the story of a testimonial needs to be authentic. Here\u2019s why. Anyone can claim your product or service helped them. However, it\u2019s the details they include that makes them more trustworthy and compelling.<\/p>\n
For example, consider the following two statements. Which one would you trust?<\/p>\n
The second statement is much more significant because it provides more detail of a customer\u2019s experience. This allows potential customers to imagine themselves getting the same benefit from your company as the testimonial writer.<\/p>\n
A video testimonial is a powerful marketing tool that encourages potential customers. While they are an easy element to add to your website, they are not always easy to create. That\u2019s why it\u2019s important to consider the following tips below.<\/p>\n
It\u2019s tempting to use a smartphone to record a video testimonial. However, this doesn\u2019t result in high-quality content. While you don\u2019t have to spend thousands of dollars on professional equipment, you shouldn\u2019t record it with just any device. Instead, you can rent a high-quality video camera from a camera shop to get the job done right. If you decide to go this route, simply contact the local shops in your area and find out what they offer and what they would recommend for filming a testimonial video.<\/p>\n
To save money using this approach, we also recommend recording several interviews while you have the camera, so you don\u2019t have to rent it repeatedly. While a good camera is essential, it\u2019s just as important to use a stable tripod and microphones that cut down on background noise while recording voices clearly.<\/p>\n
Before you attempt to record a video testimonial, it\u2019s important to plan what you will say. While it\u2019s okay to write down some thoughts, you should never read from a script. Doing so can make you sound dull and unnatural. Instead, we recommend jotting down a list of points you would like to cover. This will help showcase your personality while providing important information about the company you are talking about.<\/p>\n
You should also picture the camera as a person you are having a conversation with and focus on how a company\u2019s product or service helped you solve a problem. This will make your testimonial feel more organic and trustworthy to those looking for solutions to real problems.<\/p>\n
Facts and statistics may be enough to convince certain people to purchase your product or service, but not everyone. Before you appeal to the mind of a customer, you need to connect with them emotionally.<\/p>\n
If you can help a struggling customer with a common problem that your product or service can solve, you\u2019ll be very convincing to other potential customers by building a trustworthy connection with that one person. While it\u2019s easy to state the facts about what you offer, it\u2019s personal connection that drives conversions.<\/p>\n
Even if you utilize the tips mentioned above, it can still be easy to get carried away. When filming a video testimonial, it\u2019s important to keep it short and sweet rather than an hour-long video that people don\u2019t have the time or patience to watch. Two to three minutes is ideal. While that may not seem like enough time, it\u2019s important to remember that viewers want you to get to the point, so that they can get on with their lives. To cut your testimonial down, go through your video during the editing process, and remove any fluff or unnecessary information that detracts from your main message.<\/p>\n
When setting up to film a video testimonial, it\u2019s important to choose the ideal location with good lighting. For best results, select a location that best supports the message you want to convey. It\u2019s also important to consider any obstacles you may face in an indoor or outdoor setting. An indoor location can be good when it comes to controlling the environment around you. However, shooting in an outdoor location can make the filming process more difficult due to noise, traffic, lighting, and other obstacles.<\/p>\n
In the end, written or video testimonials are about making a connection with potential customers. While you can use all the fancy language or video equipment you want, a testimony that doesn\u2019t make a connection is useless. That\u2019s why it\u2019s generally a good idea to have others read or watch your testimonials for important feedback. With some practice, you\u2019ll be able to fine-tune your testimonials to turn potential customers into loyal clients.<\/p>\n","protected":false},"excerpt":{"rendered":"
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