Tag Archives: Blogging

Blogging Tips From the Webinar

Improve Blog Exposure

Title: AIM Blogging Webinar
Alt: Improve Blog Exposure

 

It was good talking to all of you today. It looks like we’re going to schedule a repeat performance in July, so you’ll have a second chance to hear the same material about the Interwebs. Until then, here’s the information I covered in the webinar.

1: Quality Content Main Driver of SEO

Google wants to reward unique, original content by placing it high in the rankings. This is the number one driver of how Google places things.
Media companies have an advantage due to their business models. There are other ways to get your message out there as well as drive your Google Rank.

What is Quality Content?

1. Well-written, deep content
2. Photographs
3. Anything Original or Unique, drawings, comic strips, infographics, videos, Recipes and interviews.
4. Make the information uniquely yours, editorialize. Write what you’re passionate about. Be yourself.

Examples of unique content:

Interview with Martin Benning (an exclusive interview, no other website has this)

How Red Rush Works (with bad illustrations)  The illustrations, for better or for worse, are unique to the Red Rush Blog.

The Hallmarks of Quality Content

-Original
-Written Yourself, Not Plagiarized (You can use AIM Co’s blog posts for your own purposes if you’d like, but Google rewards unique content. )
-Photos you took yourself
-Things you created from scratch.

SEO tips. Keywords:

Whenever you create a page or a blog post make sure to stick a keyword that someone might Google in the base name. That’s the thing that appears in the browser.

Good base name:  http://theredrushblog.com/2014/06/03/athletes-who-use-red-rush-martin-benning/ (This base name is likely to pick up people searching for Martin Benning or athletes who use Red Rush.)

Example of a bad basename. www.myaimstore/barleyboy/things567289 (You would only good things567289 on accident).

Keywords and Key Phrases
Examples of keywords and key phrases.

Nitric Oxide

Sports Beet Drink

Red Rush Performance Shot

1. Put a keyword or phrase in every title.
2. Put a keyword in the first paragraph of your post. First sentence if possible.
3. If you write a long blog post, divide the sections up with subtitles or sub headings, use a keyword in those subheadings
4. Put a list of relevant keywords in the spot designated for keywords: basic keywords for indexing: health, fitness, nutrition, etc.
5. Long-tail keywords-create long-tail keywords for niche relevancy examples: Beet juice for endurance, beet juice for stamina, BarleyLife for a longer life, BarleyLife for healthier skin,
6. When creating a link-through, use a keyword to link to relevant information.

For Example€ BarleyLife is full of Vitamin K. Link through on the word Vitamin K to a relevant article about vitamin K.

Add suggested links at the end of the article. For example:

Suggested Red Rush Reads

Articles about Nitric Oxide

Beets: The Ugly Aphrodisiac

Red Rush Photo Contest

Then link-through to the keyword-heavy title of three articles on the aforementioned subject. (Like I did)

Pictures:

In most modern blogging software, you will have the option to name a picture then to put something in for its ALT name. Add three relevant keywords to both lines in your picture.

Someone asked what the difference is between caption title and alternative text. The answer is that alt text adds more context and allows search engines to find it easier.

Green Barley Juice

Title: Idaho Barley Life
Alt Text: Green Barley Juice

Part 3: Linking Through, Working Together, Promotion. Aka White Hat aka The Path of the Jedi

Linking through to the AIM Companies boosts the AIM Companies Google rankings. Having us link back to your blogs boosts your Google Rankings. The key is to link to relevant information and to someone who may link back to you. If you want to use link-throughs in your posts, I’€™d love it if you linked back to The Red Rush Blog. I’d be happy to link back to your site.

Why social networking is important.

The more links you spread out in the world, the better your Google rankings. That means, the more social networks you deposit your blog posts on, the more it helps you get found. It’€™s even better when other people tweet, Facebook, +1 your stuff. That’s why co-promotion is the best method.

The Benefit of Working for a Network Marketing Company: You can ask other AIM members to help you promote your blog, videos or photographs across their sites, and in return, they’d probably help you promote your stuff. In fact, The AIM Companies Twitter  doesn’t tweet nearly enough, be glad to have more stuff to tweet about. And our Google+ is pretty much a great, empty place to post all sorts of links.
As far as business marketing goes, we have a LinkedIn page that is chronically underused. Would like more excuses to use it.

Co-Promote Site as an option. Not great. Would be better if we worked as a team.

Part 4: Black Hat SEO aka The Dark Side and other fun facts
Spamming- Does work, technically in comments. Stay classy

How to Stay Classy

Check out how I added a comment with a little class on Runner’s World. 

Commenting on other people’s blogs and dropping links is a acceptable but it’s best to drop them as part of a greater conversation, otherwise you border on being a spammer.

Dead websites? How to use them for SEO. You can just drop all sorts of links onto dead blogs for an increase in SEO, but it’s time consuming. You can add links to our own dead AIM Blog. Try and choose relevant articles.

Don’€™t abuse keywords. Don’€™t abuse back links. Don’t be a spammer.

(Check out the long-tail keywords I used in the keyword section.)

AIM Membership Has Its Priveleges

Blogging Tips AIMSTore

A lot of you, and by that I mean almost some people, have asked me through various channels how to promote their blogs so that your brilliant treatises, theses and posts aren’t lost forever in the murky recesses of the sprawling interwebs. I hear you. It’s a tough, tough world out there. Every company has a blog and every blogger has at least two blogs and even some blogs have blogs. Now that this blog has been resurrected, the AIM Companies has three blogs and all of them are written by the same guy, so if you don’t like how I write, you’ve got 3x the suffering. Self-deprecation/realization aside, no one is going to get very far on their own, especially working with a shoestring budget. That’s why we need to help each other out.

What I would like to do is create an index of all the active AIM Member blogs/sites out there for my own personal use back here at home base. I’ve managed to track down a few of the larger and more active AIM sites and blogs, but I fear I’ve only scratched the surface. There is an SEO technique called linking back or linking through or whatever, and it’s probably one of the stronger SEO techniques in terms of getting found on the Internet. For example, if I wrote something about Red Rush on this site, one of the things I might do is add a link back the to the Red Rush Blog. This increases the likelihood that the Red Rush Blog will be found when Googled. I want to start linking back to your sites. So post your AIM website in the comments, and I’ll add it to my list. AIM or AIM-related sites only. I don’t want to see your Kevin Sorbo Fanpage. I mean I do, but not professionally.

Since we are a network marketing company, we have a lot of sites out there. That means there are more opportunities to spread the the links around and increase our collective Google ranks. The AIM 2014 Convention in Savannah, Georgia recently ended, and I’m certain that you know at least one or two AIM members who have blogs or websites. You should team up with somebody else and help promote each other’s blogs on your social media pages and websites. At the very least, do some linking through for each other. Also, comment on each other’s blogs. Make it look like that blog is a fun place to hang out and chat. Other people will show up and you can tell them about BarleyLife. If you can’t find an AIM Member to team up with, then, by golly, I’ll help you find one. Just post it in the comments and we’ll get it all sussed out.

Secondly, if you post something that you find really excellent, send it to me via the MyAIMStore Blog comments. You’ll get a little SEO just from doing that, and I’m good for a blog comment here and there, and I might be able to Tweet it or promote it elsewhere. (There are some legal restrictions to what I can and can’t promote from the head office, so no promises or guarantees.)

As a network-marketing company, we should be building our social network to promote our products and raise public awareness of how good they are. This blog can easily function as centralized hub for creating a stronger online presence for the whole company and every AIM Member and their online presences. I hope to hear from you, and I hope to see you at the top of the search results.

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