MyAIMStore sample sites — See the possibilities!

Featured Products

Social Media Store

Dual Languages

Personal Testimony Site

A Guide to Approaching Small Businesses

Red-Rush

Part One: The Preparation Phase

Adequate preparation is the key to success. An Olympic athlete has to practice long hours for several years before reaching the apex of performance in his or her particular sport.  Salesmanship is much like a sport, incredibly fun and easy to pick up, but it can take you a lifetime to master.  However, The rewards that stem from the practice and long hours can be just as fulfilling.

The AIM Business model provides you with everything you need to create, design and personalize your own business.  It’s a unique and creative opportunity to master the art of salesmanship, create your own team in the form of your downline and produce direct results from the fruits of your labor.

But no one masters a skill without help, and this “The Approaching Small Businesses Guide” is designed to help AIM Members take full advantage of the updated Membership Agreement that allows Members to sell products to, through or in small retail outlets like CrossFit gyms, spas, health food stores, yoga studios, salons and doctors’ offices.

1.       Create a List of Retail Stores and Gyms

The first step is an easy one. Simply flip through your phone book or find a map on the Internet and choose prospective businesses that you may want to approach. If you live in a large town, pick a specific neighborhood and scan the retail environment for small, independent businesses that may be receptive to carrying new products. According to the Membership Agreement, you can only approach independent non-chain, non-mass retail businesses, and no big box stores.  (It is unlikely that the manager of a big box store makes the decision on which products the store carries anyway).

2.       Develop and Tailor a Retail Pitch Plan

This is the most important part. If you are not making sales, your pitch plan is probably part of the problem. The pitch plan is at the very heart of becoming a master salesperson. The better and more flexible your pitch plan, the easier you’ll find it to make sales.  There is no shame in getting a rejection.  Every rejection is simply an opportunity to edit, remake and strengthen your pitch plan.

Here are the fundamentals of a good pitch plan.

  1. Develop a pitch that can fit into a single sentence and can be extrapolated upon when required.
  2. Begin a story that makes the prospective client want to hear more.
  3. Know your strengths and your weaknesses. Are you good at explaining scientific studies? Are you knowledgeable about fitness?   If so, you might want to lead with that. If you aren’t good at explanations, but ooze charisma, stay away from the science and go for a personal approach and personal stories. Knowing who you are and where your strengths lie should be the foundation of your pitch plan.
  4. Get a feel for your audience. Before you pitch your business proposition, you may want to talk with retail business owners to see what kinds of concerns and interests they have. Then target those specific concerns and interests.
  5. Make your pitch variable in order to sell different products to different businesses. What works in a gymnasium is unlikely to work in a spa or chiropractor’s office.

 3.       The Subject of Money

iStock_canadian-money

In all likelihood, the subject of money may be your biggest stumbling block because retailers want to make a certain profit margin on every product that they buy, usually around 50%.  That may be difficult to negotiate because the network-marketing model doesn’t gel naturally with the retail model. However, there are a few simple workarounds that can facilitate more successful negotiations.

  1. Always order at a 10% discount.
  2. Sign up for an Automatic Monthly Reorder for up to a 10% discount.
  3. Order every month to keep your points growing in order to reach the next promotion.
  4. Make director level as fast as possible to achieve the 18% commission level.
  5. AIM has a 90-day plan that can help you achieve this goal.
  6. With a combination of volume discounts and the retail differential, it is possible to achieve around a 40% profit margin with which to talk serious business with retail store owners.

4.       How to Broach the Subject of a Network-Marketing Business

Unfortunately, the terms network marketing and multi-level marketing have been given bad raps. The AIM Companies has been in business for over thirty years because we work hard to create great products and form honest and lasting relationships with our sales associates.  A large portion of our Membership has been in partnership with us for several decades.   But outsiders don’t know that!

At the worst, a store owner will unfairly associate MLMs with pyramid or get-rich-quick schemes. At best, they already participate in a direct-sales organization. You have no way of knowing what they think, but you don’t have to lead with the networking-marketing angle. All you have to say is that you represent The AIM Companies or Red Rush.

The Red Rush/AIM Companies Marketing Split

10462663_1511413912439516_4275263893212958312_n

We decided to market Red Rush separately to entice and attract a younger demographic. We did this in hopes that our Membership could benefit from having a subset of products that target a younger audience and that were marketed specifically to them.  This way, when you enter a business, you can decide which angle you’d like to use: The AIM Companies angle or the Red Rush angle.

5.       UPC Codes

Another major stumbling block may be the lack of UPC codes on our products. The only two products that currently have UPC codes are Red Rush and ProPeas. Some businesses might be able to sell products without UPC codes or will be able to create SKUs for these products in-store. You’ll have to ask.

6.       Pitch the Unique Products First

Mag-nificence-spray

AIM’s survived for over thirty years because we make high-quality products and take the time to explain the benefits and applications to people who are looking for something different. Retail stores sell through volume to people who feel that quality is less important than price. There are a ton of green juices on the market, none of which match the quality and consistency of BarleyLife. But without a Member to stand near a shelf of retail-priced BarleyLife and explain what makes it great, it’s just going to look expensive next to the cut-rate-milled-grass-clipping brands.  That’s why we suggest pitching our unique products first.Once you’ve gotten your foot in the door, you’ll be able to explain the wonders of BarleyLife and Herbal Fiberblend to your retail client.  And they can turn around and explain why our core products are so wonderful. Until then, it might be beneficial to pitch products that have no cut-rate counterparts in retail stores.  Red Rush, Para 90, Mag-nificence, Peak Endurance and Bear Paw Garlic are ideal candidates to lead the charge.

7.       Satisfaction Guarantee

All consumable AIM products have a 100% satisfaction guarantee. If you or your customer is unhappy with a product, you may return it within 30 days of purchase. We stand by that. Tell them.

8.       Dress for Success

imgres

This is a fairly obvious tip, but one that should be stated just in case. Dress like a professional. Don’t walk into a health food store in a ragged Van Halen T-shirt and jeans. Wear flattering, well-made business clothes.

GETTING YOUR FOOT IN THE DOOR

9.       You Are An Associate

Introduce yourself as an associate or sales associate of The AIM Companies or of any particular brand that we make: Red Rush, BarleyLife, etc.

10.   Getting Past the Gatekeeper

The great thing about small businesses is that there are fewer gatekeepers standing between you and the owners than, say, a large corporation. But there will always be gatekeepers. These can be the cashiers at a health food store or the trainers at a local gym. You will have to maneuver around these folk in order to speak to the person in charge. Sometimes, it will be easy. (I used to work at a small retail shop and the owner loved it when people came in to peddle things.) Or the owner may strictly forbid soliciting in his shop. Don’t worry; there is a workaround for that, too.

11.   Reaching out to the Gatekeeper

One of the simplest ways of getting past the gatekeeper is by making the gatekeeper your ally. If you dismiss the gatekeeper as someone who is simply an obstacle, well, that’s just not a nice way to treat another human being.  Make honest conversation with the gatekeeper. Let them try some free samples. Maybe, you can sign them up as a Member and let them sell to their boss.  Don’t dismiss someone just because they aren’t the owner of a store. Gatekeepers have feelings, too.

12.   Craft a Laser Pitch

We talked about this earlier, but you’re going to want to tailor a pitch that’s about four sentences in length to target each specific type of retail business that you’ll be visiting, something that will entice your listener, so they’ll listen longer.

 

“What if I told you that you could run faster and farther and all you had to do was consume the juice of an ordinary garden vegetable?”

 

“I see you guys carry Gatorade. Did you know that there’s another sports drink on the market that contains everything that Gatorade has, more electrolytes, can replenish ATP and has significantly less sugar?”

13.   Tell  a Brief Story

Once you’ve set the hook, and they’re interested in your pitch. Tell a brief story about the product. You’ll need to make sure the story is interesting, brief and told well. All stories have a beginning, middle and end. There should be an overall point to the story.

14.   Provide Samples

dscf1677-e1400595965220

If you owned a store, what would you want to sell in it?  You probably wouldn’t want to sell things you didn’t enjoy. If a store owner likes a product, he or she is more likely to carry it.  Providing the owner with some samples may be the key to getting him or her to sell the product in their own store. Also, he or she will be more likely to recommend it which means more sales.

15.   Slow and Steady Wins the Race

We all want to make a sale. It’s the best part of selling stuff. However, being a good salesperson is being able to enjoy the dance between you and a client. Try for a sale too fast, and you’ll come off needy or desperate, but you can never be too slow. Remember, like with the gatekeeper, the business owner is a person with feelings and needs. Build a relationship based on trust, not on turning a quick profit.

16.   Business Lunch

If the store has a No Soliciting sign posted on its door, it’s best to honor the wishes of the proprietor. However, asking local business owners out to a tax-deductible business lunch is completely acceptable. They get free food and you get a thankful audience.

17.   Constant Contact

When you build trust and a relationship with someone, it’s best to keep that relationship alive, even if the store owner doesn’t want to carry product. Opportunity is about being in the right place at the right time. If you take the time to stop by a store, send an email every now and then or leave other gentle reminders of your existence and the products that you provide, it will benefit you. One day, you may be in a position to fill a retail need. The owner may find a client looking for beet juice, vegan protein or a really good fiber product for cleanses. We have those. Don’t be a spammer. Send out a monthly mailer with some news and product information. Make steady use of our Custom Print and Advertising Centers.

Other Options

 18.   Consignment

Some businesses may allow you to sell your products on consignment. This allows businesses to carry your product, make a small percentage of the profits without taking the risk of buying wholesale. However, if the product sells and the businesses see that they can make money on it, then they will probably want to carry it themselves.

19.   Local Trade Shows and Chamber of Commerce

IMG_20140607_133408_935

Although the larger trade shows probably aren’t worth the money, the smaller, local ones are a great way to introduce the products to local business owners. It’s also a great place to make connections.

This guide was written with input from Keith Duff

 

 

Leave a comment

Getting Around the Advertised Retail Price Problem

login

Apparently, there has been some concern as of late due to a clause in the Membership agreement that disallows Members from advertising their products for less than retail price. Members are allowed to sell their products for whatever they deem fair but can’t advertise that price.  Therefore, simple workarounds are required to let newcomers to the AIM products know that there are less expensive purchasing options.  Simplest solution is to craft text telling site visitors that a discounted price may be available to those who simply contact the sales rep such as:

“Contact me for more information, living well coaching and discount pricing.”

“Special offers available through inquiry.”

“Please email me directly for information on discounts and deals.  “

Something cheeky might be played for laughs and disarm cynical potential customers.

“My pocketbook likes it when you pay full price, however, your pocketbook may want to contact me for details on special offers.”

“A discount is just an email away.”

“If you want a discount, all you have to do is ask.”

Hope this helps.  Feel free to post questions, comments or requests for tailored copy in comments section.

1 Comment

Your Personal Testimony is Personal

Mag tests

Notice the disclaimer.

Recently, somebody asked if they would get a company in trouble for telling people that a certain product helped them. The answer is no.

Personal testimonies are awesome and any company likes to hear rave reviews about their products. However, personal testimonies aren’t  facts because they can’t be substantiated by science.  If person x says “product y helped with condition z.” That’s simply what that person believes.  It may be true. It may be false. It wasn’t studied in a controlled setting under laboratory conditions and we can’t know for sure. It’s simply personal opinion/belief. You can express your personal opinion about a product. That’s fine.

Let’s say, for example, you believe you achieved a health result by consuming a product.  It is only natural to share your experiences with your fellow humans, but if you were to go around saying that a product cured a serious medical condition, the company that makes that product would likely disavow that claim because the claim could be unsubstantiated, misleading or false. This is especially true for products that aren’t considered medicine.

The FTC:

 Marketers of dietary supplements should be familiar with the requirements under both DSHEA and the FTC Act that labeling and advertising claims be truthful, not misleading and substantiated.

1 Comment

The Backyard Brawl

Red-Rush-Brawl-poster

Get ready to rumble!
Join us for the Backyard Brawl, an all-levels
CrossFit event hosted by Red Rush and Snake River CrossFit.

The big CrossFit Brawl of the Fall will take place at 3923 East Flamingo Ave. in Nampa, Idaho on September 27th at 9:00 a.m. The $35.00 ticket price gets you a tank top, a meal, two drink tickets and entry into the 10:00 a.m. three-part WOD. If you don’t scrub out on burpees and crawls during the first two rounds, you’ll qualify for the third and can feel extra-nifty about yourself. And if you’re not confident about your prowess as an athlete or redeemed your drink tickets just a little too quickly, all exercises will be scaleable to meet individual abilities. There will be contests, giveaways, prizes, DJ’ed music, good food, cold drinks and strong muscles. Bring your brawling clothes because this backyard is grass and you’re the lawn mower. It all wraps up around 2:00 p.m.

Spectating is absolutely free!

To register, go to TheRedRush.com

Comments Off

Follow us on Twitter!

This week, I’m proud to announce that the AIM Companies Twitter account has over 3,000 followers, and the brand-new Red Rush Twitter account has over 500.  Everyday, I’m doing my best to acquire more followers in order to get the message out about the AIM products.

However, I’m a fairly busy guy.  I don’t have time to come up with as many brilliant Twitter witticisms, neat photos or health-related factoids as I would like. That’s where you guys come in.

I enjoy nothing more than retweeting the cool stuff that AIM Members post on Twitter. My ultimate goal is to drive Twitters to your MyAIMStores and turn those followers into customers.

If you have a Twitter account, then send a direct message to either or both of the Twitter accounts (they can be found in the links above) and I will put you on one of my lists that allow me to specifically follow people who are Members, people who have been Members or others associated with AIM in some way. (I’m slowly working out who is active on Twitter and who is active in AIM and/or both or neither. So these lists might have some dead accounts or inactive AIM Members, but it’s a work in progress. You guys are more than willing to offer advice, counsel or wisdom in those regards.)

These are the lists I use.  I’m trying to get all active Members in AIM Business and all AIM-related folks like Celski and Boise CrossFit in peeps to follow.  If I didn’t know, I just tossed them into whatever list and will figure out later.

https://twitter.com/theaimcompanies/lists/people-to-follow

https://twitter.com/theaimcompanies/lists/aim-business

All right, see you in Tweetsburg.

1 Comment

7 Summits: 5 Down, 2 to Go Event in Boise, Idaho

Martin-Benning-Poster

 

Boise, ID —Martin Benning, three-time cancer survivor and globetrotting mountaineer, will be giving a presentation titled “7 Summits: 5 Down, 2 to Go” at Urban Ascent (308 S 25th St, Boise, ID 83702) on August 15, 2014 at 6 pm. Benning will be joined by his climbing partner, accomplished mountaineer Travis VanOverbeke.  The event will be free and open to the public.

Martin Benning is also the founder of the Seven Summits Cancer Climb, an organization that raises money for cancer research and awareness by climbing the highest peak on each continent. He has conquered the peaks of five continents so far—Europe, Australia, both Americas and Africa—and only has Everest in Asia and Vinson in Antarctica to go. Benning is sponsored by Red Rush, a beet juice shot that promotes the natural production of nitric oxide for increased stamina and performance. Red Rush is a product of the Nampa-based AIM Companies.

On Saturday, August 16, Benning will be climbing at the City of Rocks from 8 am until 2 pm. A Red Rush booth will be set up and product information and sampling will be available.

Comments Off

Welcome to Our Red Rush Open House

Red Rush Open House

You are cordially invited to attend the Red Rush Open House.

Proudly hailing from majestic Idaho, Red Rush is the new performance shot with the optimum 500mg of beet nitrate for healthy promotion of nitric oxide. This new product is so amazing that we wanted to invite each of you to our headquarters located at 3923 East Flamingo Ave. in Nampa, Idaho on August, 14th at 6pm until 8pm.

There will be hors d’oeuvres, free samples of Red Rush and a nitric oxide testing station. Travel from booth to booth and hear our resident science experts explain the health benefits of nitric oxide. Find out why drinking beet juice can lower blood pressure and improve blood flow to the brain or why athletes can see a fifteen percent boost in stamina and performance after drinking Red Rush. Also, learn the science behind why beets have been known as an aphrodisiac since ancient times.

Or if you’re interested in starting or expanding your career with Red Rush and the AIM Companies, visit our business-builder booth to learn more about the limitless opportunities you can find in the local athletic, fitness and health-food markets. Members who bring a non-Member will receive a free gift. So grab your pal and c’mon down to our headquarters for an unbeetable evening.

Comments Off

How to Generate Leads Using AIM Blog Posts and Twitter

 

Barley Life

The AIM Companies is a direct-sales, network-marketing company. That means, folks aren’t able to walk into a Safe Way and take home a package of Red Rush or a twelve-pack of BarleyLife. They have to buy these products from independent distributors located around the globe.

Back here at home base, I operate two major arms of our social media platform: the blogs and the Twitter accounts as well as the two minor arms of the LinkedIn and the Google+.

I frequently get asked two questions on the blog and on Twitter. Where can I buy Red Rush? and are AIM products available in my area?  I usually send them to the website where they can order as a guest or whatever, but I’d really rather send them to someone local. People want to buy somewhere near their house. So here’s what I propose to do.

There is a post on TheRedRushBlog called “Where Does Red Rush Take You?” It is currently the number one result on Google when you type in Where can I buy Red Rush?  It is possible that this here post may overtake that one due to the key-wording. So what I would like you to do, if you’re interested in generating some leads is to go to that post on RRB and leaving the address of your MyAIMstore in the comments next to a sentence that says something like “You can buy Red Rush and/or AIM Products from me” and then maybe write the country and city where you live. Also, you should leave that same message in the comment section of this blog post.

If you do that, then I’ll take the address of your MyAIMStore and tweet it with the message. Buy Red Rush or Buy AIM Products in this area.  That’s it. All you have to do is put the address of your MyAIMStore in the comments here or at the Red Rush blog.

1 Comment

The Anatomy of a Blog Post

 

AIM Member Blog Tips

Before blogs were around people just thought about giant fiber supplements

After I did that blogging webinar, I received the feedback from the people who attended. It turns out a lot of you out there in MyAIMStore land haven’t blogged before. That means my presentation about linking through and SEO formatting sort of fell on frustrated and bored ears. Some good news.  In August, Keith Duff and I will be holding a presentation on blogging for beginners. Keith hasn’t blogged ever, and I will help him set up his blog during this presentation. He’ll take blogging baby steps, and I’ll be there to hold his figurative hand.  In the meantime, I figured I’d toss a post on this site about the basic anatomy of a blog post. So if you’re rip-roaring to get  some writing done, then I can hopefully help you with the very basic steps.

The Title: 

The title goes in the white bar above the main body of the post.  It is best to put a keyword in the title. This helps Google find your blog post.  A keyword is a word or phrase someone might type into a search browser. For example: Health Benefits of Beets, Green Barley Grass or All-natural health supplements. A good title would be BarleyLife: The Best Green Barley Juice on the Market.

PHP/Permalink

Underneath the title space is the permalink editor. Usually, the permalink will just be your site’s base name and a date and your post’s title. Sometimes, you might find yourself writing about subject matter that doesn’t have a keyword-laden title. Stories about athletes on the Red Rush Blog will usually contain the name of the athlete and probably the sport they compete in but will have nothing about beet juice. That means, someone who searches for runners and beet juice will not be able to find that post as easy. The simplest solution is to keep the title relevant while changing the permalink name.

For the Martin Benning interview, I changed the php name to something someone might be more likely to search for:

http://theredrushblog.com/2014/06/03/athletes-who-use-red-rush-martin-benning (athletes who use Red Rush)

That makes my blog post easier to find.

The Photo

Alternate IMage Title

When you upload a photo, you will be asked to title it. You should give it a relevant title.  When someone puts their cursor over the picture, they will be able to read the title and that title adds context.

The alternate title allows search engines to index your picture, making it just as important as the picture’s actual title.

BOLD SUBHEADINGS

If you look at the mess of symbols in your tool box at the top of the Edit/New Post page, you’ll see a big B. Pressing that B will turn what you write bold. ( The I stands for italics for those of you looking to write about ship names.) If you separate your paragraphs with bold subheads, it allows you to break up your information into more presentable chunklets. It also allows you to put a few more keywords into your post and search engines can find your blog easier.

Lists are a very popular form of blogging.

My Favorite Juices

1. Beets

Beets are good. I like them. Beets are good.

2. Green Barley

3. Carrots

By making the listed items bold,  it allows the reader to get the main points quickly. That way they can get an overview and decide whether or not to read deeper.  You can add more information underneath the subheads to increase the value to your overall blog post, though.

Quotations

You can find a quotation mark in your tool box. The quotation tool is used to denote that the information was supplied by a different website. I like to use the quotation tool for scientific articles because those articles are written with precision and use jargon, making it hard to put into my own words.

Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.

Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.

But, in a larger sense, we can not dedicate — we can not consecrate — we can not hallow — this ground. The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here. It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us — that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion — that we here highly resolve that these dead shall not have died in vain — that this nation, under God, shall have a new birth of freedom — and that government of the people, by the people, for the people, shall not perish from the earth.

Abe Lincoln

Linking Back

Whenever you quote a source, it is always polite and useful to link back to that source.  To link back, select an appropriate place to insert a link. For example: Dr. Mary Lou Robinson says…The words Mary Lou and Robinson are an appropriate place to link back to the source where Mary Lou Robinson wrote or said those words. So highlight Mary Lou Robinson  by left clicking and dragging  the cursor across the name and then leave those words highlighted.  Scroll up to your tool box and click the thing that looks like a paper clip.  You will see a prompt for a URL code. It will have http://there.

Erase the http:// in the paper-clip symbol’s URL code box and simply  paste the source link (  http://en.wikipedia.org/wiki/Mary_Lou_Robinson) in there.   If you don’t remove the original http:// in the paper clip URL prompt you will get a code that looks like http://http://en.wikipedia.org/wiki/Mary_Lou_Robinson and that will not work because of the extra http://

Related Posts

A great way to get more traffic to your older posts is to suggest them at the end of your latest post.

For example:

More Posts About Blogging:

Blogging Tips

Privileges of AIM Membership

This allows you to put more keywords in your text and also buffs the searchability of those older posts. And if people like what they’ve read in the latest post, they will probably want to read more.

Tags

Before you publish your post, you’ll probably see a box marked tags. Tags have two purposes. The first is to help index your blog. For example, if you write a post about how the body turns beets into nitric oxide, then you should probably use the tags beets and nitric oxide. That way, all articles about nitric oxide will be indexed if you click a nitric oxide tag or search for nitric oxide within your blog.

The other kind of tags are long-tail tags. For example, you might use the phrase “how the body converts beets to nitric oxide” as a tag. This will make it more likely for your blog post to be found by a search engine when compared to someone who didn’t use a tag like that.

 

2 Comments

Blogging Tips From the Webinar

Improve Blog Exposure

Title: AIM Blogging Webinar
Alt: Improve Blog Exposure

 

It was good talking to all of you today. It looks like we’re going to schedule a repeat performance in July, so you’ll have a second chance to hear the same material about the Interwebs. Until then, here’s the information I covered in the webinar.

1: Quality Content – Main Driver of SEO

Google wants to reward unique, original content by placing it high in the rankings. This is the number one driver of how Google places things.
Media companies have an advantage due to their business models. There are other ways to get your message out there as well as drive your Google Rank.

What is Quality Content?

1. Well-written, deep content
2. Photographs
3. Anything Original or Unique, drawings, comic strips, infographics, videos, Recipes and interviews.
4. Make the information uniquely yours, editorialize. Write what you’re passionate about. Be yourself.

Examples of unique content:

Interview with Martin Benning (an exclusive interview, no other website has this)

How Red Rush Works (with bad illustrations)  The  illustrations, for better or for worse, are unique to the Red Rush Blog.

The Hallmarks of Quality Content

-Original
-Written Yourself, Not Plagiarized (You can use AIM Co’s blog posts for your own purposes if you’d like, but Google rewards unique content. )
-Photos you took yourself
-Things you created from scratch.

SEO tips. Keywords:

Whenever you create a page or a blog post make sure to stick a keyword that someone might Google in the base name. That’s the thing that appears in the browser.

Good base name:  http://theredrushblog.com/2014/06/03/athletes-who-use-red-rush-martin-benning/  (This base name is likely to pick up people searching for Martin Benning or athletes who use Red Rush.)

Example of a bad basename. www.myaimstore/barleyboy/things567289 (You would only good things567289 on accident).

Keywords and Key Phrases
Examples of keywords and key phrases.

Nitric Oxide

Sports Beet Drink

Red Rush Performance Shot

1. Put a keyword or phrase in every title.
2. Put a keyword in the first paragraph of your post. First sentence if possible.
3. If you write a long blog post, divide the sections up with subtitles or sub headings, use a keyword in those subheadings
4. Put a list of relevant keywords in the spot designated for keywords: basic keywords for indexing: health, fitness, nutrition, etc.
5. Long-tail keywords-create long-tail keywords for niche relevancy examples: Beet juice for endurance, beet juice for stamina, BarleyLife for a longer life, BarleyLife for healthier skin,
6. When creating a link-through, use a keyword to link to relevant information.

“For Example” BarleyLife is full of Vitamin K. Link through on the word Vitamin K to a relevant article about vitamin K.

Add suggested links at the end of the article. For example:

Suggested Red Rush Reads

Articles about Nitric Oxide

Beets: The Ugly Aphrodisiac 

Red Rush Photo Contest

Then link-through to the keyword-heavy title of three articles on the aforementioned subject. (Like  I did)

Pictures:

In most modern blogging software, you will have the option to name a picture then to put something in for its ALT name. Add three relevant keywords to both lines in your picture.

Someone asked what the difference is between caption title and alternative text. The answer is that alt text adds more context and allows search engines to find it easier.

Green Barley Juice

Title: Idaho Barley Life
Alt Text: Green Barley Juice

Part 3: Linking Through, Working Together, Promotion. Aka White Hat aka The Path of the Jedi

Linking through to the AIM Companies boosts the AIM Companies Google rankings. Having us link back to your blogs boosts your Google Rankings. The key is to link to relevant information and to someone who may link back to you. If you want to use link-throughs in your posts, I’d love it if you linked back to The Red Rush Blog. I’d be happy to link back to your site.

Why social networking is important.

The more links you spread out in the world, the better your Google rankings. That means, the more social networks you deposit your blog posts on, the more it helps you get found. It’s even better when other people tweet, Facebook, +1 your stuff. That’s why co-promotion is the best method.

The Benefit of Working for a Network Marketing Company: You can ask other AIM members to help you promote your blog, videos or photographs across their sites, and in return, they’d probably help you promote your stuff. In fact, The AIM Companies Twitter  doesn’t tweet nearly enough, be glad to have more stuff to tweet about. And our Google+ is pretty much a great, empty place to post all sorts of links.
As far as business marketing goes, we have a LinkedIn page that is chronically underused. Would like more excuses to use it.

Co-Promote Site as an option. Not great. Would be better if we worked as a team.

Part 4: Black Hat SEO aka The Dark Side and other fun facts
Spamming- Does work, technically in comments. Stay classy

How to Stay Classy

Check out how I added a comment with a little class on Runner’s World. 

Commenting on other people’s blogs and dropping links is a acceptable but it’s best to drop them as part of a greater conversation, otherwise you border on being a spammer.

Dead websites? How to use them for SEO. You can just drop all sorts of links onto dead blogs for an increase in SEO, but it’s time consuming.  You can add links to our own dead AIM Blog.  Try and choose relevant articles.

Don’t abuse keywords. Don’t abuse back links. Don’t be a spammer.

(Check out the long-tail keywords I used in the keyword section.)

1 Comment