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MyAIMStore Sites are Now Fully Operational

The MyAIMStore sites are now fully operational again. We a€™re sorry for the delay in service.

Every effort was made to restore the sites to their previous working condition, if you find that your site is missing an image or you need help editing the site feel free to contact MyAIMStore Support at or 1-800-477-4246.

Thanks for your patience and enjoy your sites.


MyAIMStore Support

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Good News!

The MyAIMStores are now fully operational again. We’re sorry for the delay in service, but after applying a great deal of elbow grease and computer know-how, the AIM staff has exterminated all the bugs that plagued the MyAIMStore sites. It’s time now to get down to some business.

Thanks for your patience and enjoy your sites.


MyAIMStore Support

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Maintenance on MyAIMStore sites

Dear MyAIMStore Owners –
We apologize for the inconvenience. Our MyAIMStore sites are currently down. They are being updated and are also undergoing heavy maintenance. We will have them up and running as soon as possible. Thank you for your patience.

MyAIMStore Support

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Website Maintenance

Dear AIM Members,

We will be switching to a new server today September 18, 2015 at 4:30 pm MT and the MyAIMStore sites will be down temporarily. You will still be able to manage the internal elements of your site. However, people will be unable to order or sign up from MyAIMStores during this time. We apologize for the inconvenience.

In Partnership for Life,

The AIM Companies


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A Guide to Approaching Small Businesses


Part One: The Preparation Phase

Adequate preparation is the key to success. An Olympic athlete has to practice long hours for several years before reaching the apex of performance in his or her particular sport.  Salesmanship is much like a sport, incredibly fun and easy to pick up, but it can take you a lifetime to master.  However, The rewards that stem from the practice and long hours can be just as fulfilling.

The AIM Business model provides you with everything you need to create, design and personalize your own business.  It’s a unique and creative opportunity to master the art of salesmanship, create your own team in the form of your downline and produce direct results from the fruits of your labor.

But no one masters a skill without help, and this “The Approaching Small Businesses Guide” is designed to help AIM Members take full advantage of the updated Membership Agreement that allows Members to sell products to, through or in small retail outlets like CrossFit gyms, spas, health food stores, yoga studios, salons and doctors’ offices.

1.       Create a List of Retail Stores and Gyms

The first step is an easy one. Simply flip through your phone book or find a map on the Internet and choose prospective businesses that you may want to approach. If you live in a large town, pick a specific neighborhood and scan the retail environment for small, independent businesses that may be receptive to carrying new products. According to the Membership Agreement, you can only approach independent non-chain, non-mass retail businesses, and no big box stores.  (It is unlikely that the manager of a big box store makes the decision on which products the store carries anyway).

2.       Develop and Tailor a Retail Pitch Plan

This is the most important part. If you are not making sales, your pitch plan is probably part of the problem. The pitch plan is at the very heart of becoming a master salesperson. The better and more flexible your pitch plan, the easier you’ll find it to make sales.  There is no shame in getting a rejection.  Every rejection is simply an opportunity to edit, remake and strengthen your pitch plan.

Here are the fundamentals of a good pitch plan.

  1. Develop a pitch that can fit into a single sentence and can be extrapolated upon when required.
  2. Begin a story that makes the prospective client want to hear more.
  3. Know your strengths and your weaknesses. Are you good at explaining scientific studies? Are you knowledgeable about fitness?   If so, you might want to lead with that. If you aren’t good at explanations, but ooze charisma, stay away from the science and go for a personal approach and personal stories. Knowing who you are and where your strengths lie should be the foundation of your pitch plan.
  4. Get a feel for your audience. Before you pitch your business proposition, you may want to talk with retail business owners to see what kinds of concerns and interests they have. Then target those specific concerns and interests.
  5. Make your pitch variable in order to sell different products to different businesses. What works in a gymnasium is unlikely to work in a spa or chiropractor’s office.

 3.       The Subject of Money


In all likelihood, the subject of money may be your biggest stumbling block because retailers want to make a certain profit margin on every product that they buy, usually around 50%.  That may be difficult to negotiate because the network-marketing model doesn’t gel naturally with the retail model. However, there are a few simple workarounds that can facilitate more successful negotiations.

  1. Always order at a 10% discount.
  2. Sign up for an Automatic Monthly Reorder for up to a 10% discount.
  3. Order every month to keep your points growing in order to reach the next promotion.
  4. Make director level as fast as possible to achieve the 18% commission level.
  5. AIM has a 90-day plan that can help you achieve this goal.
  6. With a combination of volume discounts and the retail differential, it is possible to achieve around a 40% profit margin with which to talk serious business with retail store owners.

4.       How to Broach the Subject of a Network-Marketing Business

Unfortunately, the terms network marketing and multi-level marketing have been given bad raps. The AIM Companies has been in business for over thirty years because we work hard to create great products and form honest and lasting relationships with our sales associates.  A large portion of our Membership has been in partnership with us for several decades.   But outsiders don’t know that!

At the worst, a store owner will unfairly associate MLMs with pyramid or get-rich-quick schemes. At best, they already participate in a direct-sales organization. You have no way of knowing what they think, but you don’t have to lead with the networking-marketing angle. All you have to say is that you represent The AIM Companies or Red Rush.

The Red Rush/AIM Companies Marketing Split


We decided to market Red Rush separately to entice and attract a younger demographic. We did this in hopes that our Membership could benefit from having a subset of products that target a younger audience and that were marketed specifically to them.  This way, when you enter a business, you can decide which angle you’d like to use: The AIM Companies angle or the Red Rush angle.

5.       UPC Codes

Another major stumbling block may be the lack of UPC codes on our products. The only two products that currently have UPC codes are Red Rush and ProPeas. Some businesses might be able to sell products without UPC codes or will be able to create SKUs for these products in-store. You’ll have to ask.

6.       Pitch the Unique Products First


AIM’s survived for over thirty years because we make high-quality products and take the time to explain the benefits and applications to people who are looking for something different. Retail stores sell through volume to people who feel that quality is less important than price. There are a ton of green juices on the market, none of which match the quality and consistency of BarleyLife. But without a Member to stand near a shelf of retail-priced BarleyLife and explain what makes it great, it’s just going to look expensive next to the cut-rate-milled-grass-clipping brands.  That’s why we suggest pitching our unique products first.Once you’ve gotten your foot in the door, you’ll be able to explain the wonders of BarleyLife and Herbal Fiberblend to your retail client.  And they can turn around and explain why our core products are so wonderful. Until then, it might be beneficial to pitch products that have no cut-rate counterparts in retail stores.  Red Rush, Para 90, Mag-nificence, Peak Endurance and Bear Paw Garlic are ideal candidates to lead the charge.

7.       Satisfaction Guarantee

All consumable AIM products have a 100% satisfaction guarantee. If you or your customer is unhappy with a product, you may return it within 30 days of purchase. We stand by that. Tell them.

8.       Dress for Success


This is a fairly obvious tip, but one that should be stated just in case. Dress like a professional. Don’t walk into a health food store in a ragged Van Halen T-shirt and jeans. Wear flattering, well-made business clothes.


9.       You Are An Associate

Introduce yourself as an associate or sales associate of The AIM Companies or of any particular brand that we make: Red Rush, BarleyLife, etc.

10.   Getting Past the Gatekeeper

The great thing about small businesses is that there are fewer gatekeepers standing between you and the owners than, say, a large corporation. But there will always be gatekeepers. These can be the cashiers at a health food store or the trainers at a local gym. You will have to maneuver around these folk in order to speak to the person in charge. Sometimes, it will be easy. (I used to work at a small retail shop and the owner loved it when people came in to peddle things.) Or the owner may strictly forbid soliciting in his shop. Don’t worry; there is a workaround for that, too.

11.   Reaching out to the Gatekeeper

One of the simplest ways of getting past the gatekeeper is by making the gatekeeper your ally. If you dismiss the gatekeeper as someone who is simply an obstacle, well, that’s just not a nice way to treat another human being.  Make honest conversation with the gatekeeper. Let them try some free samples. Maybe, you can sign them up as a Member and let them sell to their boss.  Don’t dismiss someone just because they aren’t the owner of a store. Gatekeepers have feelings, too.

12.   Craft a Laser Pitch

We talked about this earlier, but you’re going to want to tailor a pitch that’s about four sentences in length to target each specific type of retail business that you’ll be visiting, something that will entice your listener, so they’ll listen longer.


“What if I told you that you could run faster and farther and all you had to do was consume the juice of an ordinary garden vegetable?”


“I see you guys carry Gatorade. Did you know that there’s another sports drink on the market that contains everything that Gatorade has, more electrolytes, can replenish ATP and has significantly less sugar?”

13.   Tell  a Brief Story

Once you’ve set the hook, and they’re interested in your pitch. Tell a brief story about the product. You’ll need to make sure the story is interesting, brief and told well. All stories have a beginning, middle and end. There should be an overall point to the story.

14.   Provide Samples


If you owned a store, what would you want to sell in it?  You probably wouldn’t want to sell things you didn’t enjoy. If a store owner likes a product, he or she is more likely to carry it.  Providing the owner with some samples may be the key to getting him or her to sell the product in their own store. Also, he or she will be more likely to recommend it which means more sales.

15.   Slow and Steady Wins the Race

We all want to make a sale. It’s the best part of selling stuff. However, being a good salesperson is being able to enjoy the dance between you and a client. Try for a sale too fast, and you’ll come off needy or desperate, but you can never be too slow. Remember, like with the gatekeeper, the business owner is a person with feelings and needs. Build a relationship based on trust, not on turning a quick profit.

16.   Business Lunch

If the store has a No Soliciting sign posted on its door, it’s best to honor the wishes of the proprietor. However, asking local business owners out to a tax-deductible business lunch is completely acceptable. They get free food and you get a thankful audience.

17.   Constant Contact

When you build trust and a relationship with someone, it’s best to keep that relationship alive, even if the store owner doesn’t want to carry product. Opportunity is about being in the right place at the right time. If you take the time to stop by a store, send an email every now and then or leave other gentle reminders of your existence and the products that you provide, it will benefit you. One day, you may be in a position to fill a retail need. The owner may find a client looking for beet juice, vegan protein or a really good fiber product for cleanses. We have those. Don’t be a spammer. Send out a monthly mailer with some news and product information. Make steady use of our Custom Print and Advertising Centers.

Other Options

 18.   Consignment

Some businesses may allow you to sell your products on consignment. This allows businesses to carry your product, make a small percentage of the profits without taking the risk of buying wholesale. However, if the product sells and the businesses see that they can make money on it, then they will probably want to carry it themselves.

19.   Local Trade Shows and Chamber of Commerce


Although the larger trade shows probably aren’t worth the money, the smaller, local ones are a great way to introduce the products to local business owners. It’s also a great place to make connections.

This guide was written with input from Keith Duff



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Getting Around the Advertised Retail Price Problem


Apparently, there has been some concern as of late due to a clause in the Membership agreement that disallows Members from advertising their products for less than retail price. Members are allowed to sell their products for whatever they deem fair but can’t advertise that price.  Therefore, simple workarounds are required to let newcomers to the AIM products know that there are less expensive purchasing options.  Simplest solution is to craft text telling site visitors that a discounted price may be available to those who simply contact the sales rep such as:

“Contact me for more information, living well coaching and discount pricing.”

“Special offers available through inquiry.”

“Please email me directly for information on discounts and deals.  “

Something cheeky might be played for laughs and disarm cynical potential customers.

“My pocketbook likes it when you pay full price, however, your pocketbook may want to contact me for details on special offers.”

“A discount is just an email away.”

“If you want a discount, all you have to do is ask.”

Hope this helps.  Feel free to post questions, comments or requests for tailored copy in comments section.

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Your Personal Testimony is Personal

Mag tests

Notice the disclaimer.

Recently, somebody asked if they would get a company in trouble for telling people that a certain product helped them. The answer is no.

Personal testimonies are awesome and any company likes to hear rave reviews about their products. However, personal testimonies aren’t  facts because they can’t be substantiated by science.  If person x says “product y helped with condition z.” That’s simply what that person believes.  It may be true. It may be false. It wasn’t studied in a controlled setting under laboratory conditions and we can’t know for sure. It’s simply personal opinion/belief. You can express your personal opinion about a product. That’s fine.

Let’s say, for example, you believe you achieved a health result by consuming a product.  It is only natural to share your experiences with your fellow humans, but if you were to go around saying that a product cured a serious medical condition, the company that makes that product would likely disavow that claim because the claim could be unsubstantiated, misleading or false. This is especially true for products that aren’t considered medicine.

The FTC:

 Marketers of dietary supplements should be familiar with the requirements under both DSHEA and the FTC Act that labeling and advertising claims be truthful, not misleading and substantiated.

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The Backyard Brawl


Get ready to rumble!
Join us for the Backyard Brawl, an all-levels
CrossFit event hosted by Red Rush and Snake River CrossFit.

The big CrossFit Brawl of the Fall will take place at 3923 East Flamingo Ave. in Nampa, Idaho on September 27th at 9:00 a.m. The $35.00 ticket price gets you a tank top, a meal, two drink tickets and entry into the 10:00 a.m. three-part WOD. If you don’t scrub out on burpees and crawls during the first two rounds, you’ll qualify for the third and can feel extra-nifty about yourself. And if you’re not confident about your prowess as an athlete or redeemed your drink tickets just a little too quickly, all exercises will be scaleable to meet individual abilities. There will be contests, giveaways, prizes, DJ’ed music, good food, cold drinks and strong muscles. Bring your brawling clothes because this backyard is grass and you’re the lawn mower. It all wraps up around 2:00 p.m.

Spectating is absolutely free!

To register, go to

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Follow us on Twitter!

This week, I’m proud to announce that the AIM Companies Twitter account has over 3,000 followers, and the brand-new Red Rush Twitter account has over 500.  Everyday, I’m doing my best to acquire more followers in order to get the message out about the AIM products.

However, I’m a fairly busy guy.  I don’t have time to come up with as many brilliant Twitter witticisms, neat photos or health-related factoids as I would like. That’s where you guys come in.

I enjoy nothing more than retweeting the cool stuff that AIM Members post on Twitter. My ultimate goal is to drive Twitters to your MyAIMStores and turn those followers into customers.

If you have a Twitter account, then send a direct message to either or both of the Twitter accounts (they can be found in the links above) and I will put you on one of my lists that allow

me to specifically follow people who are Members, people who have been Members or others associated with AIM in some way. (I’m slowly working out who is active on Twitter and who is active in AIM and/or both or neither. So these lists might have some dead accounts or inactive AIM Members, but it’s a work in progress. You guys are more than willing to offer advice, counsel or wisdom in those regards.)

These are the lists I use.  I’m trying to get all active Members in AIM Business and all AIM-related folks like Celski and Boise CrossFit in peeps to follow.  If I didn’t know, I just tossed them into whatever list and will figure out later.

All right, see you in Tweetsburg.

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7 Summits: 5 Down, 2 to Go Event in Boise, Idaho



Boise, ID —Martin Benning, three-time cancer survivor and globetrotting mountaineer, will be giving a presentation titled “7 Summits: 5 Down, 2 to Go” at Urban Ascent (308 S 25th St, Boise, ID 83702) on August 15, 2014 at 6 pm. Benning will

be joined by his climbing partner, accomplished mountaineer Travis VanOverbeke.  The event will be free and open to the public.

Martin Benning is also the founder of the Seven Summits Cancer Climb, an organization that raises money for cancer research and awareness by climbing the highest peak on each continent. He has conquered the peaks of five continents so far—Europe, Australia, both Americas and Africa—and only has Everest in Asia and Vinson in Antarctica to go. Benning is sponsored by Red Rush, a beet juice shot that promotes the natural production of nitric oxide for increased stamina and performance. Red Rush is a product of the Nampa-based AIM Companies.

On Saturday, August 16, Benning will be climbing at the City of Rocks from 8 am until 2 pm. A Red Rush booth will be set up and product information and sampling will be available.

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