When you’re blogging, it’s important to be creative and interesting with your writing. You want to keep your readers engaged, and the best way to do that is by providing fresh and original content. That’s why it’s important to follow these five creative blog writing tips that will make your blogs both informative and engaging for your AIM member store.

1. Eliminate Fluff

When you’re writing a blog post, it’s important to get to the point. Don’t add unnecessary fluff or filler content. This will only make your post longer without adding any value. Instead, focus on delivering quality information that your readers will appreciate.

Fluff can be defined as any content that doesn’t contribute to the overall purpose of the article. It’s often used to pad out an article and make it look longer than it actually is. This is something you want to avoid as it will only serve to frustrate your readers. If you find yourself adding fluff, go back and revise your article so that it’s more concise and to the point. Your readers will thank you for it.

Here are a few ways to eliminate fluff from your blog posts:

  • Stick to the main points
  • Be concise
  • Cut out any unnecessary information
  • Focus on quality over quantity

2. Create a Very Detailed Outline Before Writing

Investing the time to create a detailed outline before you start writing can save you a lot of time in the long run. By having a clear idea of what you want to write about before you start, you can avoid meandering off-topic and losing focus. Creating an outline also helps to keep your thoughts organized and prevents writer’s block. If you find yourself struggling to come up with ideas, try brainstorming for a few minutes or taking a walk to clear your head.

Once you have a general idea of what you want to write about, creating an outline is simple. Just list out all the main points that you want to cover in your article. For each point, add any supporting information that you think is necessary. Once you have your outline, you can start writing your blog post. Keep in mind that your outline is just a guide. Feel free to deviate from it if necessary. If you find that you’re struggling to stick to your outline, it may be too detailed. In this case, try breaking it down into smaller sections or subsections. This will make it easier for you to stay on track while writing.

3. Take an SEO Course Before Writing

If you want your blog post to be successful, it’s important to optimize it for search engines. This can be a bit of a minefield if you’re not familiar with SEO (Search Engine Optimization).

Luckily, there are plenty of resources available that can teach you everything you need to know about SEO. We recommend taking an SEO course before writing your blog post. This way, you can be sure that your article is properly optimized and has the best chance of ranking high on search engine results pages.

4. Create Skimmable Content

When people are reading online, they tend to skim over the content rather than reading it word for word. This is why it’s important to make your blog post skimmable. You can do this by breaking up your text into smaller paragraphs and using subheadings. This will make your article much easier to read and will help keep your reader’s attention. Another way to make your content skimmable is to use bullet points or lists. This is a great way to highlight key points or information that you want your readers to remember.

5. Tell Your Audience What to Do Next

At the end of your blog post, it’s important to tell your reader what to do next. Do you want them to sign up for your email list? Follow you on social media? Download a freebie? Make sure that you include a call-to-action (CTA) so that your readers know what you want them to do. A CTA can be anything from “subscribe now” to “leave a comment below.” Your CTA should be clear and concise. It should also be relevant to the content of your article.

Check Out More of Our Helpful Resources:

As you can see, there are many ways you can give your blog a boost in traffic and conversions with the above-mentioned blog writing tips. If you found this article helpful, we have plenty of other resources that can help you improve your blog.