If you’re a My AIM Store member, you want to share your content with as many people as possible. But simply publishing great content isn’t enough. You need to promote it the right way if you want to see results. That’s why we’d like to discuss some of the best ways to promote your blog and get more readership.
Rely Heavily on Direct Outreach
One of the most effective ways to promote your blog is to reach out to other influencers, and thought leaders in your industry. By building relationships with these people, you can get your content in front of a whole new audience.
But how do you find these people? A good place to start is by using Twitter search. For example, if you’re in the fitness industry, you can search for “fitness bloggers” or “health influencers.” Once you find someone who looks like a good fit, send them a tweet or an email letting them know about your latest article. If they like what they see, they may share it with their followers, which can help you get a ton of new readers.
Guest Post Constantly
Another great way to promote your blog is to guest post on other blogs in your industry. This can be a great way to get your name and your content in front of a whole new audience. To find blogs that accept guest posts, simply do a Google search for “[your industry] + guest post.” For example, if you’re in the fitness industry, you could search for “fitness guest post.” This should bring up a list of relevant blogs that accept guest posts. Then, all you need to do is reach out to the blog owner and pitch them an article idea. If they like what they see, they’ll likely publish it on their site, which will give you a ton of exposure.
Promote Your Content on Social Media Again and Again
Social media is one of the best ways to promote your blog. But you can’t just post your content once and call it a day. If you want to get results, you need to be sharing your content multiple times on each platform. For example, if you publish a new article, you should share it on Twitter a few times over the course of a week. And don’t forget about other social media platforms like Facebook, LinkedIn, and Instagram. The more places you share your content, the more people will see it and potentially visit your site.
Comment on Similar Blogs
Another way to promote your blog is to leave comments on other blogs in your industry. This can help you get in front of a whole new audience and show them what you have to offer. To find blogs to comment on, simply do a Google search for “[your industry] + blog.” For example, if you’re in the fitness industry, you could search for a “fitness blog.” This should bring up a list of relevant blogs that you can start commenting on. Just make sure that your comments are helpful and add value to the conversation. If you do this, people will be more likely to check out your blog and see what you have to say.
Don’t Forget About Press Releases
While most people think of press releases as something that businesses use, they can actually be a great way to promote your blog. A press release is simply an announcement about something newsworthy that’s happening on your blog. For example, if you’re launching a new product or service, you could write a press release and submit it to PR Web or another similar site. This will help you get in front of a whole new audience and let them know about what’s going on with your blog. Plus, it can help you build buzz and generate excitement around your brand.
Read More Helpful Articles from Our Blog
As you can see, promoting a blog isn’t as difficult as it looks. If you’re looking for more ways to promote your blog, be sure to check out our blog. We regularly post helpful articles that can help you get more traffic and exposure for your site.