Infographics are powerful marketing tools that inform, create brand awareness, generates shares, and encourages people to learn more about what you offer. Even more, Pinterest is the perfect place for them. Why? Pinterest users love interesting, useful, and visual content! Because of this, infographics are more likely to be shared than a typical image that links back to a blog post.
So what goes into making infographics and sharing them on Pinterest? To find out, we did some research on the following elements of what makes a successful infographic. By utilizing these tips, you’ll be amazed at how far your content can go!
- Find Your Niche Market
- Create An Attention-Grabbing Title
- Keep It Focused
- Tell A Useful Story
- Be Consistent With Your Brand
- Use A Strong Call to Action
- Don’t Go Color Crazy
- Think Outside The Box
- Link To Your Website
- Promote it.
Find Your Niche Market
Figuring out what kind of infographic to make is only half the battle. The other half is figuring out what your audience wants. An infographic that gets the most attention is one that meets what your target audience is interested in. For example, adding product images to your infographic isn’t enough. If your niche market is fitness, you should marry your products to exercise tips, dieting advice, recipes, and more. Keep your infographic as specific, relevant, and targeted as possible.
Create An Attention-Grabbing Title
The title or headline of your infographic is extremely important. The same goes for any blog post you write on your website. Your infographic won’t get the attention you want if it doesn’t immediately capture the attention of your intended audience. However, it’s important to keep things simple at 70 characters or less.
Keep It Focused
Like your title, it’s just as important to keep your story short and sweet. Don’t go overboard with text, facts, and figures. Instead of compiling all the data, stick to a single, focused point that you can streamline.
Tell A Useful Story
A successful infographic informs and entertains. Be sure your infographic tells a useful story that guides users through your visuals. Take the time to write out a step by step process that tells users of all the different aspects of a process and wrap it up in a way that satisfies your story.
For example, if you’re creating a recipe infographic, provide users with a visually appealing image and a short description of each process. Next, wrap up your story with an image of the finished product and text that highlights the joy a user might feel after creating a delicious dish.
Be Consistent With Your Brand
A successful infographic creates brand awareness of the products and services you’re selling. With that in mind, make sure to keep things consistent with your logo and website. This includes using the same colors and fonts. Cohesive content will keep your brand at the top of consumer’s minds and make you more recognizable. That said, you’ll generate more traffic to your website and increase conversions in the process.
Use A Strong Call to Action
Infographics on Pinterest can provide you with great exposure. However, you don’t want to give it all away. If you want to increase traffic to your AIM member store, you need to make your content interesting but not completely satisfying. Give people a reason to learn more!
For example, if your infographic is for a blog post you’ve written on the results you’ve gotten from one of your supplements, include four or five results on the infographic itself, and instruct users to click to read them all. This way, you’re providing valuable information, but you’ve teased them enough to want more.
Another great way to generate more traffic to your AIM member store is to pin consistently and make sure you share all your blog posts to relevant boards and groups. Take the time to study your Pinterest analytic to ensure you’re posting when your followers are more likely to see them. This, in turn, will help you get more clicks and drive traffic back to your website.
Don’t Go Color Crazy
Most successful infographics use a simple color palette that matches the tone of a brand. Why? Users find too many colors distracting and visually unappealing. Instead, stick to a simple pallet that accentuates the visual flow or your content. Keep in mind that certain colors evoke emotions ranging from warmth and comfort to anger and hostility. That’s why it’s important to choose your colors wisely and do your research on how people perceive them.
Think Outside The Box
As you put together your infographic, it’s best to identify section breaks that help tell your story. While most infographics flow vertically, this can be visually boring to some users. Think outside the box and organize your content in a way that breaks up the monotony. For example, instead of choosing a one-column layout, you could use multiple columns at certain parts of your content. You can also break things up with borders, separators, and backgrounds with different colors and shapes.
Link To Your Website
Next, add the URL of your website to the description of your pin along with the actual infographic itself. This is a great way to add credibility to your content while providing people with the ability to visit your website. Also, don’t worry about your URL detracting from your message. As long as you keep the font small and located near the bottom, it won’t.
While people love infographics, they don’t tend to go viral. If you want to increase your audience, you’ll have to promote it. Just think about doing it in the same way as you would promote any other social media post. This includes paying to have your pin boosted and asking industry influencers to share it.
While there is a lot of great content out there, not all infographics get noticed. Don’t let this happen to you. Promote, promote, promote!
Best Infographic Makers
Ready to get creative but don’t know where to start? If you’re looking for some inspiration or need help with a template, consider the following free or low-priced infographic makers on the web:
As mentioned above, infographics are powerful marketing tools that inform, create brand awareness, generate shares, and encourage people to learn more about you. While these tips are essential to consider, it all comes down to being creative, focused, and giving consumers what they want. You’ll know you’ve created a successful infographic when more people start visiting your AIM member store to make a purchase!