In today’s world, people do most of their shopping online. Aside from fashion and tech, this includes food and nutritional purchases. In fact, statistics show that e-commerce sales are predicted to double from 4 trillion to 8 trillion by the year 2025.
When it comes to marketing, one of the most important strategies is to find and target people who are looking for what you are offering. Whether their reason to shop online is ease and convenience or the desire to find the specialty products they love, you have the opportunity to drive more sales to your online store. That’s why we’ve put together the following tips and strategies to help you market your AIM member store and boost your online sales.
Find A Niche Market
Finding a niche market is important because having an in-depth understanding of the people who purchase your products will help you identify your target demographic. This will also help you know the best places to advertise while establishing brand identity in the process.
For example, saying you sell nutritional supplements may not be enough. If you sell these items in addition to certain lifestyle and exercise tips, you may give yourself an opportunity to go after people interested in things like fitness or healthcare. By focusing your expertise and marrying your products to your knowledge base, you will open up a whole new market to those who want to purchase your products for various reasons.
Develop The Voice Of Your Brand
Your brand’s voice is important when it comes to marketing your AIM member store because it’s how you connect with potential buyers. The last thing you want is to come across as generic like any health food store they can visit down the street. Instead, you want to create a personality that customers can connect with when looking for the whole food powder concentrates and nutritional supplements you offer.
That’s why it’s important to be relatable and informative at the same time. Your brand’s voice should reflect the descriptions of your products, social media posts, emails, and phone calls. Take the time to really understand what you are selling and convey them in a way that engages potential customers.
Blog To Your Advantage
A blog is an excellent marketing tool that you should take advantage of. While your member site will connect with the main AIM company blog, you can create your own blog to share informative content that people in your niche market are interested in. For example, you can write articles about dieting and exercise, share recipes, and more, depending on what attracts potential customers. The more you share, the more people view you as an industry expert. This, in turn, will increase traffic to your website while boosting sales in the process.
Keep in mind that you shouldn’t just blog about whatever comes to mind. Instead, your posts should provide value to the person reading it without being too pushy. Instead of an obvious sales pitch, the content you provide should be fun and educational. Furthermore, if you mention any of your products, make sure to link them to a purchase page so customers can easily order them.
Every blog that you post should be shared on your social media pages with high-quality images, a captivating title, informative description, and backlink to the original blog. Also, make sure your posts are public so that people can easily share them with others.
Most importantly, when you post a blog with valuable content to your AIM member store, you should make sure it’s optimized for SEO using the proper keywords, slug, headers, tags, title, and description. The more high-quality information you provide, the higher your blog will rank in organic search results, leading more potential customers to your website.
Use Social Media
Social media platforms are wonderful resources that allow you to increase and maintain your customer base. Posting high-quality content from your blog, photos of your products, and people enjoying them is key when it comes to successfully marketing your AIM member store.
Generally speaking, nutritional supplements are extremely appealing to consumers on Facebook, Instagram, and more. That’s why it’s essential to take advantage of the ability to gain the free visibility social media offers.
When you post photos, make sure they are bright, clean, high-quality images that highlight the best features of your products to ensure they are visually appealing. If you’re not a professional photographer, it’s easier than ever to use image-editing apps to help you improve the look of the photos you take on your cell phone.
You can also include a button on your social media page that helps people take action. For example, with Facebook, you can add a button that allows people to contact you, book an appointment, learn more about your business, or shop with you. Furthermore, social media allows you to run ads or boost posts to a larger audience for a small fee, depending on the specifications you set.
Done correctly, email marketing is a great way to promote your brand and products. However, most people consider company emails as spam if they receive them too often or without subscribing to them. That’s why you should focus on creating high-quality content to send out rather than constant snippets. This will increase the chances of people opening and actually reading them.
If you choose to go this route, make sure to keep your emails clean and easy to use. You should also include bright, appealing images, along with links back to your website. Focus on your message and keep text to a minimum to keep people focused on your point.
No matter the platform (website, social media, etc.), people want instant gratification in the form of images. However, you never want to use low-quality images as they can actually drive potential customers away. Why? Low-quality images affect your reputation as a professional. This is especially true when it comes to selling nutritional products. Instead, it’s important to use high-quality images to elevate your product listings, create trust with your brand, and gain new customers.
Getting influencers with a large number of followers to post and review your products is one of the most powerful ways to market your AIM member store. No matter the industry, popular influencers can help advertise your products to a much larger audience. This, in turn, will help lead people back to your website or social media page while increasing conversions in the process.
It’s important to note, however, that getting an influencer to share your product is harder than it seems. Why? Unless they are getting something out of it, why should they? That’s why it’s important to do your research and take the time to reach out to multiple influencers that would be willing to work with you in return for a small favor. This could include you sharing something about them on your social media page or a blog that includes a backlink to their website.
Learn & Adapt
In the end, marketing your AIM member store includes plenty of learning and adapting before you establish a successful strategy. Keep an eye on your website and social media analytics to ensure what you are doing is working to drive sales and traffic.
Never be afraid to change things or try something new if something isn’t working out. If you’ve only relied on email marketing up to this point but haven’t tried social media, you might discover a whole new market by trying something else. Even more, if you find something is working well, don’t be afraid to combine different efforts to boost your online marketing campaign to turn potential customers into paying consumers.
There are many opportunities for your AIM member store to tap into online. It just takes a little trial and error to find the best strategies that work best for you.