As an eCommerce brand, building links is essential for your success. Not only does it help you rank higher in search engines, but it also drives traffic to your website. But not all links are created equal: some are more valuable than others.
That’s why My Aim Store would like to discuss the top legitimate link-building tips for eCommerce brands. So whether you’re just starting out or you’ve been in the game for a while, read on to learn how to build high-quality links.
Invest in Creating Linkable Assets
One of the best ways to earn links is to create linkable assets. These pieces of content are so valuable or unique that other websites are willing to link to them.
Some examples of linkable assets include:
- Whitepapers
- Ebooks
- Infographics
- Research studies
To create a linkable asset, identify your target audience’s needs. What type of information are they looking for? How can you help them? Once you know the answer to these questions, you can create content that meets their needs and is worth being linked to.
Reach Out to Influencers and Thought Leaders
Another great way to build links is to reach out to influencers and thought leaders in your industry. These people with a large online following are respected for their knowledge and expertise.
If you can get them to mention or link to your website, it will help you build links and improve your search engine ranking and drive traffic to your website.
To reach out to influencers and thought leaders, create a list of potential contacts. Then, reach out to them via email or social media and let them know about your website. Finally, offer them something of value in exchange for linking to your site.
Submit Guest Posts
Guest posting is another great way to build links. When you submit a guest post to another website, you’re typically allowed to include a link to your own site. This is a great way to get high-quality links from websites in your industry.
To submit a guest post, start by finding websites that accept guest posts. Then, pitch them an article idea that would be of interest to their audience. If they accept your guest post, be sure to include a link back to your website.
Find Relevant, Non-Competing Link Targets
One of the best ways to build links is to find relevant, non-competing link targets. These websites would be interested in linking to your website but don’t compete with you for the same keywords.
To find relevant, non-competing link targets, start by brainstorming a list of potential websites. Then, use a tool like Google Search Console to see who’s already linking to your competitors. Finally, reach out to those websites and pitch them your website as a resource.
Analyze Your Competitors’ Best Links
Another great way to build links is to analyze your competitors’ best links. This will give you an idea of your competitors’ links and how you can get the same type of links.
To analyze your competitor’s best links, start by using a tool like Ahrefs. This will show you all the backlinks pointing to your competitor’s website. Then, look at the anchor text and the PageRank of each link. Finally, reach out to those websites and pitch them your website as a resource.
Understand the Mutual Benefit of Link-Building
Link-building is a two-way street. For it to be effective, both parties must benefit from the link.
For example, if you’re reaching out to another website and asking them to link to your website, you need to offer them something in return. This could be something as simple as a link back to their website or a guest post on your blog.
On the other hand, if you’re creating linkable assets or submitting guest posts, include links back to your website. This will help improve your search engine ranking and drive traffic to your site.
Read More Helpful Content from Our Blog
If you’re looking for more link-building tips, check out our blog. We’ve got tons of great content to help you get the links you need to improve your website’s search engine ranking.